A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web
It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!
1112359275
A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web
It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!
8.99 In Stock
A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

by Deltina Hay
A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

A Survival Guide to Social Media and Web 2.0 Optimization: Strategies, Tactics, and Tools for Succeeding in the Social Web

by Deltina Hay

eBook

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Overview

It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

Product Details

ISBN-13: 9780984448838
Publisher: Dalton Publishing
Publication date: 09/28/2010
Sold by: Barnes & Noble
Format: eBook
Pages: 416
File size: 20 MB
Note: This product may take a few minutes to download.

About the Author

A veteran Web developer and publisher, Deltina Hay is a pioneer of social media and Web 2.0, especially as it applies to business. She has written countless articles and two books on the subject. An experienced instructor, her knowledge of social media ideas and applying them in the real world make her writings some of the most accessible in the industry.

Table of Contents

Introduction 15

About This Book

A Brief Primer Before You Continue

Who Should Read This Book

How To Use This Book

1 Creating Your Social Media Strategy 23

Important First Decisions Regarding Websites, Blogs, and RSS Feeds

Mapping Your Strategy

Sample Strategies

2 Preparation 41

Key Terms or "Tags"

Important First Decisions Regarding Your Profiles

Optimizing File Names

Preparing Your Multimedia Items

Gathering Content For Blog Posts

3 RSS Feeds & Blogs 47

RSS Feeds

The Feed Reader

The Feed

Options for Creating an RSS Feed

Planning Your Feed

Blogs

Options for Starting Your Blog

Main Elements of a WordPress Blog Post

Planning Your Blog

Optimizing and Promoting Your Blog and RSS Feed

Your Feed or Blog Content

Search Engine Optimization (SEO)

FeedBurner

RSS Feed and Blog Directories

An Optimization Plan for Your Blog or RSS Feed

4 Building a WordPress Powered Website 91

Using WordPress As A CMS

Diversity Of WordPress Sites

The Anatomy Of A WordPress Site

Installing WordPress As A CMS

A Brief Look At The WordPress Dashboard

Important Initial Settings

Planning Your Site

Themes

Plugins

Setting Up Your Sidebars

Building Your Pages

Posting Blog Entries

5 Podcasting, Vidcasting, & Webcasting 121

What Will Your Podcast Be About?

Publishing Options For Your Podcast

Creating And Uploading Podcast Episodes

Publishing Your Podcast

Optimizing Your Podcast

Webcasting

6 Social Networking & Micro-Blogging 137

Facebook

The Facebook Home Page

The Facebook Profile

Facebook Pages

Other Social Networking Sites

MySpace

LinkedIn

Twitter

Niche Social Networking Sites

Creating Your Own SocialNetwork

Promoting Your Social Networking Presence

A Social Networking Strategy

7 Social Bookmarking & Crowd-Sourcing 177

Social Bookmarking

Social Bookmarking in Action

Using Social Bookmarking Sites

A Social Bookmarking Strategy

Purpose-Built Delicious Pages

Crowd-Sourcing

Crowd-Sourcing in Action

Using Crowd-Sourced News Sites

A Crowd-Sourcing Strategy

Preparation And Tracking Your Progress

A Note On Making Your Content Sharable

8 Media Communities 195

Image Sharing Sites

Image Sharing in Action

Using Image Sharing Sites

Image Sharing Strategy

Video Sharing Sites

Using Video Sharing Sites

Video Sharing Strategy

Searching And Search Engine Placement

Connecting With Others

9 Widgets & Badges 221

Highlighting Your Social Web Presence

Sharing And Syndicating Your Content

Making Your Site More Interactive

Promoting Products And Making Money

Using Widgets In WordPress

Placing Widgets In Other Websites

Widget Communities And Directories

Creating Your Own Widgets

Working Widgets Into Your Strategy

10 Social Media Newsrooms 259

What is a Social Media Newsroom?

Do You Need A Social Media Newsroom?

Building Your Social Media Newsroom

Populating The Newsroom

Social Media News Releases

Social Media Newsroom Examples

11 More Social Tools 283

Social Calendars

Social Pages

Wikis

Social Search Portals

Virtual Worlds

12 Pulling It All Together 291

Optimizing Your Website

A Website Optimization Plan

Streamlining Your Social Web Presence

An Integration Plan

13 Looking to the Future 301

Lifestreaming: The Future of Blogging

Distributed Social Networking

Social Ranking, Relevancy, and "Defriending"

Web 3.0 or "The Semantic Web"

Mobile Technology

Keeping Your Eye On The Social Media Pie

14 Measuring Your Success 317

Know Your Goals

A Qualitative Framework

A Quanitative Framework

Tools to Help You Measure

Come To Your Own Conclusions

15 Conclusion 329

Appendix A Installing WordPress 333

Appendix B Creating Your Own RSS Feed 345

Appendix C Building Your Own Widget 361

Appendix D WordPress 2.7 389

Index

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