7L: The Seven Levels of Communication: Go From Relationships to Referrals

by Michael J. Maher

Overview

Can you imagine receiving a referral each and every day? Neither could real estate agent Rick Masters.

(7L) The Seven Levels of Communication tells the entertaining and educational story of Rick Masters, who is suffering from a down economy when he meets a mortgage professional who has built a successful business without advertising or personal promotion. Skeptical, he agrees to accompany her to a conference to learn more about her mysterious methods. Rick soon learns that the rewards for implementing these strategies are far greater than he had ever imagined. In seeking success, he finds significance. This heartwarming tale of Rick’s trials and triumphs describes the exact strategies that helped him evolve from the Ego Era to the Generosity Generation. This book is about so much more than referrals. This is about building a business that not only feeds your family, but also feeds your soul.

Product Details

ISBN-13:	9781940363219
Publisher:	BenBella Books, Inc.
Publication date:	09/02/2014
Pages:	192
Product dimensions:	6.10(w) x 9.00(h) x 0.90(d)

About the Author

Michael J. Maher, “North America’s Most Referred Real Estate Professional” and founder of the Generosity Generation, is dedicated to helping salespeople earn a better living and live better lives. He rocketed to the top of his profession by earning more than $1 million in his third year of full-time real estate. With the slogan of We’re not #1...YOU are®, the Kansas City Home Team continues to be one of the top real estate companies in Kansas City. Maher is one of the most in-demand speakers on referrals, generosity, marketing, and relationship-building.

Table of Contents

Introduction 1

1 Lunch of a Lifetime 7

2 Jay Michaels Speaks 19

3 Communicating with Yourself 41

4 You Can't Even Spell Communicate Without Time 57

5 You're in the People Business 61

6 Phone Calls 85

7 Communication Plans 101

8 Electronic Communication 113

9 Transformation 125

10 Jay Michaels Speaks Again 139

11 Another Lunch of a Lifetime 149

12 Epilogue: The Generosity Generation 153

Glossary of Terms 157

Heartfelt Appreciation 173

Editorial Reviews

“If you want to win in business...this book will show you how.”

—Dave Ramsey, author of EntreLeadership and The Total Money Makeover

“(7L) is the clearest, most concise book I’ve read on what it takes to be a great salesperson. It is obvious why Michael J. Maher is one of the greatest sales people in the world. This book will become a classic.”

—Larry Kendall, Chairman Emeritus of The Group, LLC, and author of Ninja Selling

“Master the generosity game...build a powerful, referral-based business...put the wisdom of (7L) into practice.”

—Gary Keller, New York Times bestselling author of The Millionaire Real Estate Agent, The Millionaire Real Estate Investor, SHIFT, and The ONE Thing, and Cofounder of Keller Williams Realty International

“(7L) is the most reliable and sensible business-building system I have ever seen... If you follow this amazingly simple recipe, I guarantee success will follow you.”

—Todd Duncan, New York Times bestselling author of Time Traps and High Trust Selling

“Required reading for all my coaches! Excellent!”

—Bob Corcoran, founder of Corcoran Consulting & Coaching

“Every real estate agent needs to read this book and give it to all their referral partners. In (7L), Michael J. Maher shows you how to build a recession-proof network.”

—Dr. Ivan Misner, founder of BNI and Referral Institute and New York Times bestselling author of Masters of Sales

From the Publisher