Why Loyalty Matters: The Groundbreaking Approach to Rediscovering Happiness, Meaning and Lasting Fulfillment in Your Life and Work

by Timothy Keiningham, Lerzan Aksoy, Luke Williams (With)

Overview

For decades we’ve been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We’ve been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we’ve been told that all this is good.

But it’s not good.

Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential.

Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn’t and how to unlock its power in your personal and professional life.

Why Loyalty Matters includes one-user access to LoyaltyAdvisor.com, the ultimate loyalty assessment tool.

The LoyaltyAdvisor is the product of a global, comprehensive research effort to identify the loyalties most important to our success and happiness.

On the reverse side of the book jacket is a scratch-off sticker that reveals a unique identification code that allows readers access to LoyaltyAdvisor. This Web-based interview analyzes loyalty across multiple dimensions proven to link to happiness, and benchmarks your relationship style and loyalty level vis-à-vis the top 15% of individuals in life satisfaction. Even more, LoyaltyAdvisor allows your friends and associates to assess your loyalty, providing you with objective, confidential third party feedback.

The LoyaltyAdvisor assessment will provide you with a critical guide to building deeper, truer loyalties in every area of your life.

Product Details

ISBN-13:	9781935251293
Publisher:	BenBella Books, Inc.
Publication date:	03/16/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	264
File size:	1 MB

About the Author

Tim Keiningham is a world-renowned authority in the field of loyalty measurement and management. He is chief strategy officer and executive vice president for Ipsos Loyalty, one of the world’s largest research organizations. A prolific author, Tim has coauthored numerous books on loyalty and service: Loyalty Myths, The Customer Delight Principle, Service Marketing and Return on Quality.

Tim is also an acclaimed scientific researcher, having won numerous awards for his research. He is one of only a very small number of scientific researchers to have twice won best paper from the Journal of Marketing, the most prestigious scientific journal all of management and economics (as measured by the citation index).

Lerzan Aksoy is an acclaimed expert in the science of loyalty management. She is associate professor of marketing at Fordham University, New York. Lerzan has coauthored and co-edited several books on loyalty and service: Loyalty Myths, Customer Lifetime Value and Profit Maximization Through Customer Relationship Marketing.

Table of Contents

Preface xv
Chapter 1: The Why of Loyalty 1
Chapter 2: Know Yourself 27
Chapter 3: Building Loyal Relationships 49
Chapter 4: The Economics of Loyalty 61
Chapter 5: Toxic Loyalty 105
Chapter 6: Faith and Loyalty 147
Chapter 7: Teaching Loyalty 163
Chapter 8: A Loyal Society 183
Chapter 9: Enlightened Loyalty 203
Appendix 221
References 227
Acknowledgments 229
Index 235
About the Authors 245

What People are Saying About This

Keith Ferrazzi

"Why Loyalty Matters is fun to read, practical to do, and invaluable to your success."--(Keith Ferrazzi, New York Times bestselling author of Never Eat Alone)

Tal-Ben Shahar

"Why Loyalty Matters is a wonderful, timely book. Reading it can improve your relationships, your work, and actually make you happier."--(Tal-Ben Shahar, New York Times bestselling author of Happier)

David Kasiarz

"Loyalty is a key ingredient in creating a high performance culture. Those leaders, athletes, or coaches who can leverage the power of loyalty have a distinct home field advantage. Why Loyalty Matters is the first playbook of its kind."--(David Kasiarz, Senior Vice President, Global Compensation and Benefits, American Express)

Joseph Grenny

"This is a supremely practical book with a profoundly moral message: that the quality of our lives, the productivity of our organizations, and the depth of our relationships are inextricably related. This book should not be used only as a guide for leaders, but as a guide for life."--(Joseph Grenny, New York Times bestselling co-author of Influencer: The Power to Change Anything)

Michael Watkins

"In good times loyalty is important; in challenging times it's essential. Why Loyalty Matters is the best book on loyalty ever written."--(Michael Watkins, bestselling author of The First 90 Days and co-founder of Genesis Advisers)