From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.
Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz.
Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
From Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations.
Now, in this intriguing and entertaining expose, New York Times bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toyland, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.
Based on exclusive interviews and an exhaustive review of public and private records, Toy Monster exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel and why its fearsomely litigious approach within the brutal toy business has helped their products to dominate potential rivals, such as Bratz.
Engaging and accessible, Toy Monster shows you why today's toy business isn't always fun and games.
Product Details
| ISBN-13: | 9781511384667 |
|---|---|
| Publisher: | Brilliance Audio |
| Publication date: | 11/08/2016 |
| Edition description: | Unabridged |
| Product dimensions: | 5.30(w) x 6.70(h) x 0.50(d) |