Pontiac Firebird: 50 Years

Celebrate 50 years of Pontiac's iconic muscle car.

The early 1960s saw American auto manufacturers desperately trying to sell cars to the emerging baby-boom market. Pontiac attained success with its original muscle car, the GTO, but as successful as the GTO was, it was handily outsold by Ford's grand-slam home-run pony car, the Mustang. In response, Pontiac entered the pony car market in 1967, its new Firebird, a model that became one of the most iconic cars of the classic muscle-car era. Eventually the top Firebird model, the Trans Am, became the standard bearer for automotive performance in the U.S. market, kept the muscle car flame alive throughout the dark years of the 1970s and led the charge when performance reemerged in the 1980s.

Pontiac Firebird: 50 Years chronicles the Firebird's rich history, from the early attempts to reach the youth market in the early 1960s, through the potent and turbulent years of the classic muscle car era, the resurgence of muscle in the 1980s, to the car's continued popularity today.

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Pontiac Firebird: 50 Years

Celebrate 50 years of Pontiac's iconic muscle car.

The early 1960s saw American auto manufacturers desperately trying to sell cars to the emerging baby-boom market. Pontiac attained success with its original muscle car, the GTO, but as successful as the GTO was, it was handily outsold by Ford's grand-slam home-run pony car, the Mustang. In response, Pontiac entered the pony car market in 1967, its new Firebird, a model that became one of the most iconic cars of the classic muscle-car era. Eventually the top Firebird model, the Trans Am, became the standard bearer for automotive performance in the U.S. market, kept the muscle car flame alive throughout the dark years of the 1970s and led the charge when performance reemerged in the 1980s.

Pontiac Firebird: 50 Years chronicles the Firebird's rich history, from the early attempts to reach the youth market in the early 1960s, through the potent and turbulent years of the classic muscle car era, the resurgence of muscle in the 1980s, to the car's continued popularity today.

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Pontiac Firebird: 50 Years

Pontiac Firebird: 50 Years

by David Newhardt
Pontiac Firebird: 50 Years

Pontiac Firebird: 50 Years

by David Newhardt

Hardcover

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Overview

Celebrate 50 years of Pontiac's iconic muscle car.

The early 1960s saw American auto manufacturers desperately trying to sell cars to the emerging baby-boom market. Pontiac attained success with its original muscle car, the GTO, but as successful as the GTO was, it was handily outsold by Ford's grand-slam home-run pony car, the Mustang. In response, Pontiac entered the pony car market in 1967, its new Firebird, a model that became one of the most iconic cars of the classic muscle-car era. Eventually the top Firebird model, the Trans Am, became the standard bearer for automotive performance in the U.S. market, kept the muscle car flame alive throughout the dark years of the 1970s and led the charge when performance reemerged in the 1980s.

Pontiac Firebird: 50 Years chronicles the Firebird's rich history, from the early attempts to reach the youth market in the early 1960s, through the potent and turbulent years of the classic muscle car era, the resurgence of muscle in the 1980s, to the car's continued popularity today.


Product Details

ISBN-13: 9780760350423
Publisher: Motorbooks
Publication date: 01/01/2017
Pages: 208
Product dimensions: 10.10(w) x 12.20(h) x 1.00(d)

About the Author

David Newhardt is one of the best automobile photographers working today and has provided photography for best-selling Motorbooks titles Muscle: America's Legendary Performance Cars, Corvette: Fifty Years, Mustang: Forty Years, Mopar Muscle: Fifty Years, and Shelby Mustang: Racer for the Street.

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