Table of Contents

PREFACE.

INTRODUCTION.

Whether you've invented a great new product have an idea for a TV game show or a new web business or software program, read on to learn the steps to a great licensing deal.

CHAPTER 1. CREATING THE IDEA.

Introducing the C.R.A.S.H. Course in Product Licensing.   How to direct your thinking along a brilliant and productive route.

CHAPTER 2. EVALUATING YOUR IDEA.

How to make sure that your wonderful new idea is really as brilliant and original as your friends and relatives tell you it is.

CHAPTER 3. THE END OF THE FREE RIDE.

All about protecting your new idea with or without patents and copyrights, and the lawyers and charlatans you’ll meet along the way.

CHAPTER 4. HOW TO SWING INTO ACTION.

All you need to know to prepare your presentation material in a way that will knock their socks off (the devil is in the details).

CHAPTER 5. LET'S START THE SHOW!

How to locate the perfect person in the perfect company who's waiting to hear about your great idea and is prepared to shower you with riches.

CHAPTER 6. WHAT TO SAY AND HOW TO PLAY.

This is an eyeball-to-eyeball business, so here's how to avoid the underlings and clerks, and get yourself in front of the person who can say yes.

CHAPTER 7. GETTING TO “YES!”.

What to say and what to do to present your new idea in the kind of impressive and persuasive way to achieve the results you're aiming for.

CHAPTER 8. REAPING THE HARVEST.

Reviewing a sample licensing contract to understand and acquire all of the rewards that your creativity and achievement entitle you to.

CHAPTER 9. LISTENING TO SUCCESSFUL INVENTORS.

What to do and what to avoid. Successful inventorstell of the goof-ups to avoid and the brilliant moves to make to help you achieve the results that they did.

CONCLUSION.

APPENDIX.

INDEX.