Ever since he began innovating the look and function of children's stories in the late 1960s, Eric Carle has remained an author whose stories reliably hit the bestseller lists and remain on kids' bookshelves through generations.

He began as a designer of promotions and ads, and one illustration of a red lobster helped jump-start his career. The lobster caught the eye of author Bill Martin, Jr.; Martin asked Carle to illustrate the now-classic 1967 title Brown Bear, Brown Bear, What Do You See? and a career was born.

Born in Syracuse, New York but brought by his immigrant parents back to Germany when he was six, Carle was educated in Stuttgart and designed posters for the United States Information Center there after graduating from art school. He finally returned to the country he missed so much as a child in 1952.

He eventually began procuring work on children's titles, and found himself becoming increasingly involved in them. "I felt something of my own past stirring in me," he wrote in a 2000 essay. "An unresolved part of my own education needed reworking, and I began to make books -- books for myself, books for the child in me, books I had yearned for. I became my own teacher -- but this time an understanding one."

He began his career with the 1968 title 1, 2, 3 to the Zoo; but his next title, The Very Hungry Caterpillar, is what still endears him to young readers today. Employing his bright, collage style and lending an immediacy to the tale by manifesting the caterpillar's hunger in actual holes in the pages, Carle began what would be a long career of creative approaches to simple stories. From the chirp emerging from The Very Quiet Cricket to the delightful fold-out pages in Papa, Please Get the Moon for Me, Carle's books provide surprises that make his stories come alive in ways that many titles for preschoolers do not.

Carle's style, with its diaphanous, busy and bold artwork, is perfect for engaging new readers. His stories are also popular with parents and educators for their introductions to the natural world and its cycles. It's a particular pleasure to follow Carle into different corners of the world and see what can be learned from the creatures who live in them.

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Title: Frederick and His Friends: Four Favorite Fables, Author: Leo Lionni
Audio CD $19.51 $24.95 Current price is $19.51, Original price is $24.95.
Title: Brown Bear and Friends, Author: Bill Martin