Logo Design Workbook: A Hands-On Guide to Creating Logos

Logo Design Workbook: A Hands-On Guide to Creating Logos

ISBN-10:
1592532349
ISBN-13:
9781592532346
Pub. Date:
03/01/2006
Publisher:
Rockport Publishers
ISBN-10:
1592532349
ISBN-13:
9781592532346
Pub. Date:
03/01/2006
Publisher:
Rockport Publishers
Logo Design Workbook: A Hands-On Guide to Creating Logos

Logo Design Workbook: A Hands-On Guide to Creating Logos

$20.43
Current price is , Original price is $25.0. You
$20.43  $25.00 Save 18% Current price is $20.43, Original price is $25. You Save 18%.
  • SHIP THIS ITEM
    Temporarily Out of Stock Online
  • PICK UP IN STORE

    Your local store may have stock of this item.

  • SHIP THIS ITEM

    Temporarily Out of Stock Online

    Please check back later for updated availability.


Overview

Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?"

In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not.

The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.


Product Details

ISBN-13: 9781592532346
Publisher: Rockport Publishers
Publication date: 03/01/2006
Pages: 240
Product dimensions: 9.00(w) x 9.00(h) x 0.75(d)

About the Author

Sean Adams is the Executive Director of the Graphic Design Graduate Program at ArtCenter, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA's 100-year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession.

He is an AIGA Fellow and an Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director's Club, and the Art Director's Club. Adams has been exhibited often, including a solo exhibition at the San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns and several best-selling books. He has been cited as one of the 40 most important people shaping design internationally, and one of the top 10 influential designers in the United States.

Previously, Adams was a founding partner at AdamsMorioka. His clients have included the Academy of Motion Picture Arts and Sciences, Disney, Mohawk Fine Papers, the Metropolitan Opera, Los Angeles County Museum of Natural History, Richard Meier & Partners, Sundance, and the University of Southern California.

Sean Adams and Noreen Morioka are partners at AdamsMorioka, a Los Angeles-based strategy and communications firm with offices in Beverly Hills and New York. AdamsMorioka has been globally recognized by every major competition and publication, including Communication Arts, AIGA, Graphis, and the New York Art Director's Club. Adams is the national president and past national board member of AIGA, and past president of AIGA Los Angeles. www.adamsmorioka.com Terry Lee Stone is a design management consultant, educator and writer based in Los Angeles. Stone currently consults to various design firms, including BMW Group Designworks USA. In addition to practicing professionally, Terry teaches at California Institute of the Arts (CalArts). Stone has been on the Board of Directors of the American Institute of Graphic Arts (AIGA) in Atlanta, Los Angeles and Miami, where she also served as the chapter’s president. She served nationally as the president of the AIGA Chapter President’s Council.

Table of Contents

Introduction8
Why and What11
Why a Logo?12
History
Strategy
What Is a Logo?16
Wordmark
Symbol
Monogram
The Ten Rules21
1.Answer who, what, why?
2.Identify, don't explain
3.Understand limitations
4.Be seductive
5.Make mnemonic value
6.Pose a question
7.Design for longevity
8.Make the logo the foundation of a system
9.Design for a variety of media
10.Be strong
Logo Development43
Typography
Color
Image/Iconography
Shape
Hierarchy and scale
Static vs. changeable
System Dynamics67
Creating a kit of parts
Various media
Implementing Logos79
Rollout
Anatomy of a standards manual
Various media
Staying Involvled: Auditing Systems
Case Studies100
AdamsMorioka, Inc. Beverly Hills
Atelier Works London
Blue river Newcastle Upon Tyne
Cahan & Associates San Francisco
Chermayeff & Geismar Inc. New York
Concrete Design Communications Inc. Toronto
CPd Melbourne
Crosby Associates Chicago
Doyle Partners New York
Dynamo Dublin
Format Design Hamburg
Frankfurt Balkind New York
Johnson Banks London
Kinetic Singapore Singapore
KINETIK Washington, D.C.
KROG Ljubljana, Slovenia
Landor Associates San Francisco
Landor Associates International Limited Tokyo
Liska + Associates, Inc. Chicago
Manx Kommunikationsdesign Essen
Methodologie Seattle
Morla Design San Francisco
Ogilvy & Mather, Brand Intergration Group New York
Pentagram Design New York
Pentagram Design San Francisco
Pentagram Design Ltd. London
Ph.D. Santa Monica
Porto+Martinez designStudio Rio de Janeiro
Rigsby Design Houston
Steinbranding Buenos Aires
Stilradar Stuttgart
Untitled Kent, England
VSA Partners Chicago
John Beilenberg Belfast, Maine
Designer Logo Gallery224
Lost Logos228
Logo Gallery232
Designer Directory238
Bibliography240
From the B&N Reads Blog

Customer Reviews