Table of Contents

Introduction. Basic design theory: The role of the viewfinder in photography; The use of space; Positional decisions; Case study 1 - Points of view; The rules and when to break them; Exercise 1 - Cropping. The elements of design: Line; Shape or form; Space; Texture; Case study 2 - Light and time; Light; Colour; Exercise 2 - Design limitations. First design principles: Pattern; Repetition; Interruption; Variety and unity; Case study 3 - Depth and light; Rhythm; Contrast; Exercise 3 - Form and structure. Depth and scale: Overcoming limitations; Actual and illusory depth; Scale and proportion; Case study 4 - Style and setting; The absence of scale; Abstraction; Exercise 4 - Abstract images. Movement and flow: Directional forces; Case study 5 - Lines and shapes; Containment; Flow direction; Exercise 5 - Observation. Emphasis and emotion: Point of interest; Focus areas vs areas of de-focus; Juxtaposition; Case study 6 - Juxtaposition; Incongruity; Mood and emotion; Exercise 6 - Themes. Putting it all together: Expressing views and visions; Symbolism as visual shorthand; Case study 7 - The vernacular; Creative strategies; Exercise 7 - Concepts and ideas. Conclusion. Glossary. Bibliography and webography. Index. Acknowledgements and picture credits. Working with ethics.