Title: Selling the Invisible: A Field Guide to Modern Marketing, Author: Harry Beckwith
Title: Services Marketing and Management / Edition 1, Author: Audrey Gilmore
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Title: Handbook of Services Marketing and Management / Edition 1, Author: Teresa A. Swartz
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Title: The Encyclopedic Handbook of Private Practice, Author: Eric Margenau
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Title: Responsive Healthcare: Marketing for a Public Service / Edition 1, Author: Rod Sheaff
Title: Problems & Cases in Health Care Marketing / Edition 1, Author: John T. Gourville
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Title: The Invisible Touch: The Four Keys to Modern Marketing, Author: Harry Beckwith

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