The eBay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

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The eBay Phenomenon: Business Secrets Behind the World's Hottest Internet Company

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Overview

This book taps into the dynamics and strategies that have made eBay one of the most profitable e-commerce companies in business today and reveals how eBay customers have prospered and profited from the site.

Product Details

ISBN-13:	2000003469260
Publisher:	Penton Overseas, Inc.
Publication date:	04/01/2001
Series:	Penton Audio
Edition description:	Abridged

About the Author

DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley).

RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books.

	Preface
	Acknowledgments
Ch. 1	The eBay Phenomenon	1
Ch. 2	Pierre Omidyar Starts a Company	17
Ch. 3	The eBay Nation	41
Ch. 4	The eBay Business Model	71
Ch. 5	Inside eBay	95
Ch. 6	Strategic Evolution	117
Ch. 7	Contraband, Blackouts, and Weird Stuff	137
Ch. 8	Competing for the Future	155
Ch. 9	Whither eBay	175
	Notes	185
	Index	191

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Editorial Reviews

A good yarn for those who like to read about clever business types.

Freelance Informer

The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted.

Internet Works

Tells the story of how a hobby run from a Silicon Valley apartment gave birth to not just a new business model but a whole new industry, creating one of the most powerful forces on the Internet. Draws on interviews with eBay insiders to reveal how eBay executives and employees invented their business on the fly and how they adapted traditional business activities to the new world of e-commerce. Bunnell founded and . He is CEO and editor of Upside Media. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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Overview

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