Just as the CIO has gained new responsibilities for more closely extracting business value from IT investments, the Enterprise Architect has acquired new and more strategic responsibilities for designing architectures which must also add value to the business. Chris Potts has once again laid out a needed roadmap for another critical IT function as it transitions from purely infrastructure design to a strategic executive partnership, advising the top management team on the shape and evolution of the architecture for the enterprise. It is his advice that comes none too soon as budgets are constantly decreasing, and we face increasing pressure from the creative destructive power of technological evolution. And Chris does it in his inimical story-telling approach that makes the comprehension of the concepts so accessible and fun. You feel like you are reading a thriller soon to be made into a movie. The book should be required reading for the CEO and all members of the executive team. Bravo, Chris!--( Dr. Andres Fortino Associate Provost for Corporate Graduate Programs Industry Professor of Technology Management Polytechnic Institute of New York University)

Potts weaves another story of drama and intrigue which is a must read for any CEO or Enterprise Architect looking to design a business to achieve sustainable performance. As Enterprise Architects continue to discover their relevance and value-add, Potts lives up to his reputation by interrupting with a dose of common sense and challenging insights which will make business leaders pause and reflect. --(Chris Parker Senior Vice President and CIO, LeasePlan Corporation)

RecrEAtion, Potts' much-anticipated follow-up to fruITion, is second to none. Through a brilliant story as told by Simon the enterprise architect, Potts conveys the important message that an enterprise needs an enterprising and architecting culture to be successful as a coherent business. Architects in all sectors should read this book.--( Dr. John Gotze Chief Editor, Journal of Enterprise Architecture, Partner, EA Fellows, and Founder, International Enterprise Architecture Institute)