Starred Review.

New York Times Magazine writer Gertner provides a view of American research and development that will take engineers, scientists, and managers back to the golden age of invention in the U.S. "To consider what occurred at Bell Labs...is to consider the possibilities of what large human organizations might accomplish." Tracing the lives of key contributors-including Bill Shockley, John Pierce, Claude Shannon, and Mervin Kelley-Gertner provides a compelling history that moves quickly through an era that provided many of the advancements of modern life. From Bell Labs personnel-working for AT&T as well as the government during wartime-came an astonishing array of technology, from the telephone (which originally didn't have a ringer), to radar, synthetic rubber, and the laser. According to Pierce, the Bell Labs environment nurtured creativity by simply allowing scientists and engineers the time and money to research; its management was able to "think long-term toward the revolutionary, and to simultaneously think near-term toward manufacturing." Readers will glimpse the inner workings of the famed scientists, particularly Shannon, who "frequently went down the halls juggling or pogoing"-and occasionally doing both. Gertner follows these odd and brilliant thinkers to the end of Bell Labs in the 1980s and to their own ends, providing readers with insight into management, creativity, and engineering that remain applicable today. Scientists, tinkerers, managers, and HR professionals will find plenty of inspiration here.
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Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?” — Walter Isaacson, The New York Times Book Review

“Riveting . . . Mr. Gertner’s portraits of Kelly and the cadre of talented scientists who worked at Bell Labs are animated by a journalistic ability to make their discoveries and inventions utterly comprehensible—indeed, thrilling—to the lay reader. And they showcase, too, his novelistic sense of character and intuitive understanding of the odd ways in which clashing or compatible personalities can combine to foster intensely creative collaborations.”

— Michiko Kakutani, The New York Times

“One of the best innovation-focused books I've read: It's a wide-ranging, detailed, and deeply fascinating look at the New Jersey lab which has been churning out useful discoveries since the early 1900s.” — The Boston Globe

“Fascinating history . . . the research behind The Idea Factory is astonishing.” — Slate Book Review

“Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.” — The Wall Street Journal

“An expansive new history . . . does an impressive job of illuminating many of Bell Labs’ key technological triumphs.” — Wired.com

An expansive new history . . . does an impressive job of illuminating many of Bell Labs’ key technological triumphs.

Compelling . . . Gertner's book offers fascinating evidence for those seeking to understand how a society should best invest its research resources.

Fascinating history . . . the research behind The Idea Factory is astonishing.

One of the best innovation-focused books I've read: It's a wide-ranging, detailed, and deeply fascinating look at the New Jersey lab which has been churning out useful discoveries since the early 1900s.

Riveting . . . Mr. Gertner’s portraits of Kelly and the cadre of talented scientists who worked at Bell Labs are animated by a journalistic ability to make their discoveries and inventions utterly comprehensible—indeed, thrilling—to the lay reader. And they showcase, too, his novelistic sense of character and intuitive understanding of the odd ways in which clashing or compatible personalities can combine to foster intensely creative collaborations.”

Filled with colorful characters and inspiring lessons . . . The Idea Factory explores one of the most critical issues of our time: What causes innovation?

…riveting…Mr. Gertner's portraits of Kelly and the cadre of talented scientists who worked at Bell Labs are animated by a journalistic ability to make their discoveries and inventions utterly comprehensible —indeed, thrilling —to the lay reader. And they showcase, too, his novelistic sense of character and intuitive understanding of the odd ways in which clashing or compatible personalities can combine to foster intensely creative collaborations.
—Michiko Kakutani

Fast Company editor Gertner traces the history of Bell Labs through more than five decades of brilliant thinking and innovation. From the transistor to lasers to satellites and cellular technology, Bell Labs and its scientists invented machines and techniques that were consistently prescient, and ultimately presaged all of modern communications. Housed first in New York City and then on a sprawling campus in New Jersey, Bell Labs became a haven for creative and technical minds due to a unique culture of encouraged interdisciplinary research, (mostly) friendly competition and inspired leadership. Tremendously complex ideas (information theory) and intensely experimental accomplishments (fiber optics) were possible in part because of the unrivaled freedom, time and funding Bell Labs provided. In addition, pressing social, political and economic issues provided necessary infrastructures for advances in engineering and mechanics. The author describes the atmosphere as welcoming creativity rather than insisting on rigid development; intellectually, there was an indistinct line between art and science. By tracing the history of Bell Labs through the biographies of several of its founding thinkers, including Mervin Kelly, Bill Shockley and Claude Shannon, Gertner reveals the complicated humanity at work behind the scenes and provides unprecedented insight on some of history's most important scientific and technological advances. Packed with anecdotes and trivia and written in clear and compelling prose, this story of a cutting-edge and astonishingly robust intellectual era--and one not without its controversies and treachery--is immensely enjoyable.