Table of Contents

Contents: Introduction - 1 Definition - 2 A Snapshot of Elphie's Life - 4 The Financial Freedom Formula - 8 The 3 Spirals of Wealth - 16 PART A: The Vicious Spiral - 22 Basics You Need to Get Out (C) - 24 Assets vs. Liabilities (C) (M) - 27 Invest your Time (M) - 29 Disempowering Beliefs (M) - 30 Do you need Luck? (M) - 34 Taking 100% Responsibility (M) - 36 Get A Coach (M) - 38 PART B: The Dynamic Spiral - 39 Be a Producer not just a Consumer (M) - 41 The Slowlane vs. The Fastlane (C) (M) - 44 Provide Value - The Law of Effection (M) - 48 Finding a Mentor (M) (P) - 50 Business Experience with Low Financial Risk (O) (E) (C) - 54 What Industry? (M) - 57 Master your Industry (E) - 60 Financial Literacy - Profitability (E) (C) - 61 Financial Literacy - CASH (E) (C) - 64 Attracting the Right Opportunity you Control (O) (M) - 67 Buy and Existing Business Outright (O) - 69 Creating your Own Startup (O) - 72 Licencing Agreement (O) - 74 Earning Ownership Over Time (O) - 76 Your Goal and can your Business Achieve it? (M) (C) - 78 Leverage - Money (C) (M) - 81 Measurement (S) - 83 Increasing Revenue - Selling (E) (M) (P) - 87 Increasing Revenue - Key Driver of Sales (E) (S) - 91 Increasing Revenue - Price Marketing (E) (S) - 92 A/B Testing (S) - 94 Lean + Pivot (E) (M) - 95 Expense Reduction (E) (C) - 97 Tax Minimization (C) - 102 PART C: Virtuous Spiral - 105 The Technician, Manager and Owner (M) - 106 Define the Company Culture (P) - 109 Building a Team (P) - 112 Wearing Different Hats (P) - 116 The Grand Final Team (P) - 117 Trust (P) - 119 Systems (S) - 122 Put Your Knowledge into Systems (S) - 123 Employee Management Systems (S) - 124 Security Systems (S) - 129 Sales&Marketing Systems (S) - 132 Remote Control Systems (S) - 135 Information&Reporting Systems (S) - 137 Meeting Rhythm and Alignment of Team (S) - 138 Hiring a Key Man (or Lady) (P) - 139 Common Pitfalls (M) - 144 Beyond - 145 Reframing Work (M) - 145 Pursuing Happiness (M) - 146 How we Spend our Freedom (M) - 146