In the Public Domain: Presidents and the Challenges of Public Leadership
The "public presidency"-how presidents rely on the mass media, public opinion, and various communication strategies-has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the "public presidency," and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.
1113548368
In the Public Domain: Presidents and the Challenges of Public Leadership
The "public presidency"-how presidents rely on the mass media, public opinion, and various communication strategies-has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the "public presidency," and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.
33.95 In Stock
In the Public Domain: Presidents and the Challenges of Public Leadership

In the Public Domain: Presidents and the Challenges of Public Leadership

by Lori Han
In the Public Domain: Presidents and the Challenges of Public Leadership

In the Public Domain: Presidents and the Challenges of Public Leadership

by Lori Han

eBook

$33.95 

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Overview

The "public presidency"-how presidents rely on the mass media, public opinion, and various communication strategies-has become an increasingly important aspect of presidential governance and leadership during the past two decades. In the Public Domain gathers together noted presidency and communication scholars to explore the relationship between the president and the American public, the current state of the "public presidency," and the challenges that recent presidents have faced in developing an effective means of communicating and maintaining a strong presidential image. Specific topics include: how presidents use public leadership to pursue their policy goals and objectives; the importance of public opinion, rhetorical strategies, and public activities; external factors such as party politics and news media coverage; the cultivation of presidential legacy; and access to documents in presidential libraries.

Product Details

ISBN-13: 9780791482605
Publisher: State University of New York Press
Publication date: 09/18/2009
Sold by: Barnes & Noble
Format: eBook
File size: 2 MB

About the Author

Lori Cox Han is Professor of Political Science at Chapman University and the author of Governing from Center Stage: White House Communication Strategies during the Television Age of Politics.
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