The Bottomless Cloud challenges the scarcity-driven mindset by taking a hard look at how industrial age business models are failing us by regarding data as a commodity and a cost that needs to be constrained, rather than a near infinite resource that can be mined to build entirely new sources of value and insight. From Uber to Nike to Netflix, The Bottomless Cloud is defining the tenets of success in the 21st Century by changing the way we view data, from being a byproduct of business to a foundational driver of radically new business models.