John is the founder of the Treatment Plan Academy, a company dedicated to empowering dentists by helping them master case acceptance. Before starting the Treatment Plan Academy, John Estefano helped many doctors break their personal best in treatment produced and collections by implementing time-tested, and revolutionary sales techniques that are tailored to the Dental arena. John has lectured for thousands of dental professionals enlightening them to new heights in their profession. With a proven track record of over $25,000,000 in dental sales (to individual patients) in the last 8 years, some of the tricks in the Mastery of Case Acceptance Program are revealed in this book.