William Nowell, a Certified Active Adult Specialist in Housing (CAASH), is president and chief executive officer of ServiceTrac, LLC, ValueMatch, and ValuePath. He has more than 25 years of sales, customer service, consulting, and training experience. His experience includes sales, operations director, regional vice president, and national sales and marketing director.

Nowell is a nationally recognized trainer of management and sales skills, a motivational speaker, and a 50+ housing expert. Will has consulted or trained for more than 400 housing and home building companies. With more than 15 years experience specific to the 50+housing markets, he has developed a solid track record of helping communities raise occupancy rates and improve customer satisfaction through sales training, satisfaction research, mystery shopping, ongoing consulting, and full-service marketing audit.