Alex Pattakos, PhD, is cofounder of the Global Meaning Institute, helping others find meaning in life, work, and society. His unique background includes being a mental health administrator, professor of public and business administration, consultant with the White House, and advisor to the commissioner of the US Food and Drug Administration. He is also the coauthor with Elaine Dundon of The OPA! Way: Finding Joy & Meaning in Everyday Life & Work.

Elaine Dundon, MBA, is the cofounder of the Global Meaning Institute. She is passionate about helping people find meaning in their personal and work lives, as well as helping organizations create meaning-centered workplaces to deliver products and services that truly make a meaningful difference. Her work has evolved to the "human side of innovation," incorporating meaning, leadership, philosophy, and metaphysics to help people and organizations reach their full potential.

When it comes to making a radio commercial, Jeff Hoyt has worn all the hats. He's written, produced, and/or voiced thousands of commercials for every category of client from coast-to-coast. Fun, professional, and efficient are three adjectives that frequently wind up in the same sentence with Jeff's name.