Managing Beverage Operations (AHLEI) / Edition 2

Managing Beverage Operations (AHLEI) / Edition 2

ISBN-10:
0133097242
ISBN-13:
9780133097245
Pub. Date:
06/13/2012
Publisher:
Educational Institute
ISBN-10:
0133097242
ISBN-13:
9780133097245
Pub. Date:
06/13/2012
Publisher:
Educational Institute
Managing Beverage Operations (AHLEI) / Edition 2

Managing Beverage Operations (AHLEI) / Edition 2

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Overview

Restaurant and bar supervisors and managers, food and beverage directors, and aspiring hospitality professionals will benefit from the practical information presented in this book.

The new edition of this textbook (formerly titled Managing Beverage Service) focuses on the successful elements of a beverage operation, based on research to identify those that are thriving. Discussions of leadership and supervision focus on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews. Bar operations covers a real-world approach to beverage controls, from purchasing through serving, technology, design, and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.


Product Details

ISBN-13: 9780133097245
Publisher: Educational Institute
Publication date: 06/13/2012
Series: AHLEI - Food and Beverage Series
Edition description: New Edition
Pages: 396
Product dimensions: 7.00(w) x 9.00(h) x 0.90(d)

About the Author

About the Educational Institute

We Train The Best!

The American Hotel and Lodging Educational Institute (AHLEI) is the premier source for delivering quality hospitality education, training and professional certification that serves the needs of hospitality schools and industries worldwide.

The AHLEI meets and exceed its education and training mission by providing materials for all levels of hospitality personnel via: online learning, distance learning courses, videos, seminars, textbooks, and study guides.

Professionalcertificationfrom the AHLEI is the ultimate distinction of professional excellence for the hospitality industry. It certifies and validates competencies in conjunction with academia and industry experts for over 35 positions in the hospitality industry; designations from front-line to general manager, including the prestigious CHA - the Certified Hotel Administrator.

Table of Contents

Trends Affecting Bars

The Basics of Beverage Service

Beverage Service Responsibilities

Serving Alcohol with Care

Leadership and Supervision

Bar Operations

Bar Marketing and Sales

Beer

Spirits

Wine Fundamentals

Wines of France

Wines of Italy

Wines of Germany

Wines of Spain and Portugal

Wines of the United States

Wines of Other Countries

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