Business Stripped Bare: Adventures of a Global Entrepreneur

In his trademark charismatic and honest style, Richard Branson shares the inside track on some of his greatest achievements over 40 years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare he discusses why he took on one of the world's biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google, or Amazon.com, and how he is the only person in the world to have built seven billion-dollar companies from scratch in seven completely different sectors.

Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs, and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world. Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational, and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.

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Business Stripped Bare: Adventures of a Global Entrepreneur

In his trademark charismatic and honest style, Richard Branson shares the inside track on some of his greatest achievements over 40 years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare he discusses why he took on one of the world's biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google, or Amazon.com, and how he is the only person in the world to have built seven billion-dollar companies from scratch in seven completely different sectors.

Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs, and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world. Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational, and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.

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Business Stripped Bare: Adventures of a Global Entrepreneur

Business Stripped Bare: Adventures of a Global Entrepreneur

Business Stripped Bare: Adventures of a Global Entrepreneur

Business Stripped Bare: Adventures of a Global Entrepreneur

Audio CD(MP3 on CD - Unabridged)

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Overview

In his trademark charismatic and honest style, Richard Branson shares the inside track on some of his greatest achievements over 40 years in business as well as the lessons he has learned from his setbacks. In Business Stripped Bare he discusses why he took on one of the world's biggest superbrands, how he built Virgin Mobile USA into the fastest growing company in history to reach a billion dollars in revenue, faster than Microsoft, Google, or Amazon.com, and how he is the only person in the world to have built seven billion-dollar companies from scratch in seven completely different sectors.

Richard tells the story behind the launch of Virgin America, his new airline in the USA, how Virgin Galactic is set to initiate a new era of space tourism from a spaceport deep in the Mojave desert, and what he has learned about business from a diverse group of leaders, including Nelson Mandela, Jack Welch, Herb Kelleher, Steve Jobs, and the founders of Google. He also shares his thoughts on the changing face of the global economy and how businesses worldwide need to work together to tackle environmental challenges and invest in the future of our world. Combining invaluable advice with remarkable and candid inside stories, Business Stripped Bare is a dynamic, inspirational, and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or just starting out in the business world, Richard strips down business to show how you can succeed and make a difference.


Product Details

ISBN-13: 9781489084545
Publisher: Bolinda
Publication date: 12/01/2015
Edition description: Unabridged
Product dimensions: 5.25(w) x 6.75(h) x 0.50(d)

About the Author

Richard Branson, the founder and chairman of the Virgin Group, was born in 1950 and started his first business, a magazine called Student, when he was sixteen. Virgin began in 1970 as a mail-order record company and has since expanded into over a hundred businesses in areas as diverse as travel, entertainment, retailing, media, financial services, and publishing. He lives in London and Oxfordshire with his wife, Joan, and their children, Holly and Sam.

Table of Contents

Acknowledgments xi

Introduction 1

People: Find Good People-Set Them Free 13

Brand: Flying the Flag 41

Delivery: Special Delivery 95

Learning from Mistakes and Setbacks: Damage Report 169

Innovation: A Driver for Business 215

Entrepreneurs and Leadership: Holding on and Letting Go 253

Social Responsibility: Just Business 287

Epilogue: Success 323

Afterword 329

Index 341

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