Engaging your customers' senses is the time-tested, proven way to help them truly experience what your products and services can do for them.
While this approach to business has always been true, the recent introduction of new "on the premises" marketing technologies makes such marketing easier and more cost-effective than ever before.
In See It, Hear It, Experience It, Buy It! you'll discover how leading companies like American Eagle Outfitters, Sony, Bally's Total Fitness, and TGI Friday's are using digital signage, electronic merchandising, and ambiance marketing to engage their customers' senses and increase sales.
Engaging your customers' senses is the time-tested, proven way to help them truly experience what your products and services can do for them.
While this approach to business has always been true, the recent introduction of new "on the premises" marketing technologies makes such marketing easier and more cost-effective than ever before.
In See It, Hear It, Experience It, Buy It! you'll discover how leading companies like American Eagle Outfitters, Sony, Bally's Total Fitness, and TGI Friday's are using digital signage, electronic merchandising, and ambiance marketing to engage their customers' senses and increase sales.
See It, Hear It, Experience It, Buy It: Increase Sales with Digital Signage, Ambiance Marketing, and Electronic Merchandising
172See It, Hear It, Experience It, Buy It: Increase Sales with Digital Signage, Ambiance Marketing, and Electronic Merchandising
172Product Details
ISBN-13: | 9780976462415 |
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Publisher: | Innovation Press |
Publication date: | 01/28/2009 |
Pages: | 172 |
Product dimensions: | 5.50(w) x 8.50(h) x 0.40(d) |