No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy Fraser-Sampson covers topics such as how people do business, how business is financed, accounting basics, financial accounting, working capital, capital transactions, the investment fundamentals of risk and return, the time value of money, investing in bonds and equity, asset classes, different types of funds, asset allocation, derivatives, behavioral finance and the future of business finance. Covering all of the basics needed to have a thorough understanding of finance, Fraser-Sampson provides general readers, entrepreneurs and new managers with the confidence to confront complex financial and investment concepts.

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No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy Fraser-Sampson covers topics such as how people do business, how business is financed, accounting basics, financial accounting, working capital, capital transactions, the investment fundamentals of risk and return, the time value of money, investing in bonds and equity, asset classes, different types of funds, asset allocation, derivatives, behavioral finance and the future of business finance. Covering all of the basics needed to have a thorough understanding of finance, Fraser-Sampson provides general readers, entrepreneurs and new managers with the confidence to confront complex financial and investment concepts.

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No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

by Guy Fraser-Sampson
No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

No Fear Finance: An Introduction to Finance and Investment for the Non-finance Professional

by Guy Fraser-Sampson

Paperback

$39.95 
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Overview

Many people are too apprehensive of the perceived risk to invest and too intimidated by the complicated jargon to consider finance. No Fear Finance is an accessible guide to the essentials of finance and investment for students approaching the subject for the first time or professionals looking to gain new skills.

Guy Fraser-Sampson covers topics such as how people do business, how business is financed, accounting basics, financial accounting, working capital, capital transactions, the investment fundamentals of risk and return, the time value of money, investing in bonds and equity, asset classes, different types of funds, asset allocation, derivatives, behavioral finance and the future of business finance. Covering all of the basics needed to have a thorough understanding of finance, Fraser-Sampson provides general readers, entrepreneurs and new managers with the confidence to confront complex financial and investment concepts.


Product Details

ISBN-13: 9780749463878
Publisher: Kogan Page, Ltd.
Publication date: 10/15/2011
Series: MBA Masterclass Series
Pages: 264
Product dimensions: 6.70(w) x 9.40(h) x 0.70(d)

About the Author


Guy Fraser-Sampson
is a private equity expert at Cass Business School, in the City of London. He has conducted training and consulting assignments for clients around the world, including sovereign wealth funds, banks, investment managers and pension funds. Fraser-Sampson is the author of the best-selling finance titles Private Equity as an Asset Class and Multi-Asset Class Investment Strategy (Wiley Finance). 

Table of Contents


1 Learning about finance
Introduction
Who will find this book useful?
What is ‘difficult’ about learning finance?
Finance and mathematics
Open and closed questions-concepts and calculations
Finance and reality
Problems with language
The approach this book will take
The numbers
Coping with formulae and calculations
The rest of the book
2 Types of business
Trading as a sole trader
Trading as a partnership
Trading as a company (corporation)
Other possibilities
3 How business is financed
Equity
Debt
The Miller Modigliani Theory
The Theory of the Efficient Firm
4 Accounting basics (1): the balance sheet
Financial accounting: the basics
Management accounts: the basics
Financial accounts
Balance sheet
Valuation
Auditing
5 Accounting basics (2): the profit and loss account
Turnover
Profit (or earnings)
Profit and cash-flow distinguished
Analysing the P&L
6 Working capital and further financial analysis
The current ratio
The acid test ratio
Long-term liquidity
Working capital
7 The time value of money
Looking down the time tunnel
Discounting
Finding the present value of a cash-flow due in more than one year
Compounding
8 Special uses of discounting
Annuities
Perpetuities
The Internal Rate of Return
Annuities and DC pension schemes
9 Risk
What do we mean by ‘risk’?
What does the world of finance mean by ‘risk’?
Risk
The Sharpe ratio
10 Return
Periodic returns
What can constitute ‘return’?
Annualized returns
Compound returns
11 Bonds (1): basic principles
How can we classify bonds?
Bond returns
12 Bonds (2): discounting, redemption, pricing and valuation 
The redemption yield
Bond pricing
Bond durations
13 Equities
Characteristics of equities: income
Characteristics of equities: capital
Measurement of equity returns
Equity risk
Measuring effective diversification
14 Alpha and beta: active and passive investment
What is beta?
What is alpha?
The arguments in favour of active investment
The arguments in favour of passive investment
15 Derivatives (1): futures and options
Futures
Options
Leverage
Capital at risk
16 Derivatives (2): swaps, futures, options and how to use them
OTC and exchange traded options
American and European options
The Black-Scholes Model
Swaps
Hedging
17 Capital markets and M&A transactions: events in the corporate life-cycle
Merger and acquisition
Flotation (IPO)
Capital raising: issue of new bonds or shares (stock)
Insolvency (bankruptcy)
18 Asset allocation
Regulation
The truth about bonds
Diversification
Correlation
The challenge: matching theory with reality
Appendix: key formulae
Glossary of financial terms
Index 

What People are Saying About This

From the Publisher


About the author: “…[Guy Fraser-Sampson] is in a class of his own. He is fluent, informal and amusing and has a natural talent for making a complex subject seem both approachable and interesting.” – Journal of Pensions 

"...in No Fear Finance Guy Fraser-Sampson attempts to show that finance is not such a scary subject as it can sound and that anyone can learn to understand it by taking on some basic principals. The book...introduces all of the key topics involved in finance which people should be aware of in today's world." — The Capital Spectator 

"...keeps readers at ease with a conversational tone and references to The Hitchhiker’s Guide to the Galaxy in this overview for non-professionals, entrepreneurs, undergraduate and graduate students, and anyone who needs to quickly understand company accounts and financial policy.” 
Book News, Inc.

"I’m reading No Fear Finance by Guy Fraser Sampson, a lecturer at Cass Business School (if, like me, you know you are never going to do an MBA, you should read it as well)." — MoneyWeek

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