Table of Contents

Foreword David L. Hansen ix

Preface xiii

Acknowledgments xvii

Section I Frameworks for Understanding 1

1 Defining Social Media 3

2 Thinking Theologically 7

3 Thinking Generationally 13

4 Learning Styles 18

5 Personality Types 22

6 Virtual Community Is Real Community 27

Section II Choosing Social Media 33

7 Strategic Planning 35

8 Participants and Participation 39

9 Curating and Creating Content 42

10 Print Is Not Dead; It's Being Transfigured 45

11 Bridging the Digital Divide 48

12 Reaching Out to Special Populations 52

13 Social Media Durability 55

14 Why Choose Blogging 58

15 Why Choose Facebook 62

16 Why Choose LinkedIn 67

17 Why Choose Pinterest 70

18 Why Choose Twitter 74

19 Why Choose YouTube 78

Section III Making Social Media Work 83

20 Integrating Social Media 85

21 Managing Social Media on Multiple Platforms 89

22 A Bit of How-To about Tweetchats 92

23 Jargon Alert 96

24 A Bit of How-To about Writing Online Content 99

25 Managing Online Conflict 102

26 Social Media Burnout 106

27 Best Practices for Digital Ministry 110

Appendix A Strategic Choices 113

Appendix B Yes, You Need a Social Media Policy 115

Appendix C The Communications Audit 121

Notes 124

Subject Index 129

Scripture Index 134