Social Media Gospel: Sharing the Good News in New Ways

If you are responsible for managing digital communications in your parish, staying current with trends in the rapidly changing world of social media can seem like an overwhelming task. Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry?

As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including:

• Building and ministering to online communities
• Privacy and self-disclosure in the digital age
• Integrating communications across digital platforms
• Managing and monitoring social media
• Faith storytelling with visual social media
• Hashtag development and live-tweeting

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Social Media Gospel: Sharing the Good News in New Ways

If you are responsible for managing digital communications in your parish, staying current with trends in the rapidly changing world of social media can seem like an overwhelming task. Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry?

As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including:

• Building and ministering to online communities
• Privacy and self-disclosure in the digital age
• Integrating communications across digital platforms
• Managing and monitoring social media
• Faith storytelling with visual social media
• Hashtag development and live-tweeting

19.95 Out Of Stock
Social Media Gospel: Sharing the Good News in New Ways

Social Media Gospel: Sharing the Good News in New Ways

by Meredith Gould
Social Media Gospel: Sharing the Good News in New Ways

Social Media Gospel: Sharing the Good News in New Ways

by Meredith Gould

Paperback(second edition)

$19.95 
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Overview


If you are responsible for managing digital communications in your parish, staying current with trends in the rapidly changing world of social media can seem like an overwhelming task. Which social medium platforms make sense for your church community? How can you make them an effective tool for ministry?

As a veteran social media expert, author, and sociologist, Meredith Gould has helped answer these questions and more in her best-selling book The Social Media Gospel. In this second edition, Gould provides an easy-to-understand, step-by-step guide to digital ministry for those wishing to embrace new technologies to build community and deepen faith. In this expanded edition, Gould delivers new content with humor, helpful tips, and counsel anchored in practical experience. She focuses on key topics for effective church communication, including:

• Building and ministering to online communities
• Privacy and self-disclosure in the digital age
• Integrating communications across digital platforms
• Managing and monitoring social media
• Faith storytelling with visual social media
• Hashtag development and live-tweeting


Product Details

ISBN-13: 9780814647073
Publisher: Liturgical Press, The
Publication date: 09/15/2015
Edition description: second edition
Pages: 200
Product dimensions: 5.38(w) x 8.25(h) x 0.31(d)

About the Author

Meredith Gould, PhD, is a sociologist, longtime spiritual seeker, online community manager, and digital communications professional. Her consulting experience spans all levels of church across denominations. Dr. Gould is nationally known as a passionate advocate of using digital tools for ministry and to encourage practical spirituality. Learn more at www.meredithgould.com.

Table of Contents

Foreword David L. Hansen ix

Preface xiii

Acknowledgments xvii

Section I Frameworks for Understanding 1

1 Defining Social Media 3

2 Thinking Theologically 7

3 Thinking Generationally 13

4 Learning Styles 18

5 Personality Types 22

6 Virtual Community Is Real Community 27

Section II Choosing Social Media 33

7 Strategic Planning 35

8 Participants and Participation 39

9 Curating and Creating Content 42

10 Print Is Not Dead; It's Being Transfigured 45

11 Bridging the Digital Divide 48

12 Reaching Out to Special Populations 52

13 Social Media Durability 55

14 Why Choose Blogging 58

15 Why Choose Facebook 62

16 Why Choose LinkedIn 67

17 Why Choose Pinterest 70

18 Why Choose Twitter 74

19 Why Choose YouTube 78

Section III Making Social Media Work 83

20 Integrating Social Media 85

21 Managing Social Media on Multiple Platforms 89

22 A Bit of How-To about Tweetchats 92

23 Jargon Alert 96

24 A Bit of How-To about Writing Online Content 99

25 Managing Online Conflict 102

26 Social Media Burnout 106

27 Best Practices for Digital Ministry 110

Appendix A Strategic Choices 113

Appendix B Yes, You Need a Social Media Policy 115

Appendix C The Communications Audit 121

Notes 124

Subject Index 129

Scripture Index 134

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