Inside the Magic Kingdom: Seven Keys to Disney's Success

Inside the Magic Kingdom: Seven Keys to Disney's Success

ISBN-10:
1885167237
ISBN-13:
9781885167231
Pub. Date:
03/28/1997
Publisher:
Peak Performance
ISBN-10:
1885167237
ISBN-13:
9781885167231
Pub. Date:
03/28/1997
Publisher:
Peak Performance
Inside the Magic Kingdom: Seven Keys to Disney's Success

Inside the Magic Kingdom: Seven Keys to Disney's Success

$15.55
Current price is , Original price is $20.0. You
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Overview

Now an insider takes you inside the incredible Disney service culture and presents simple, powerful concepts in a fun, memorable way.


Product Details

ISBN-13: 9781885167231
Publisher: Peak Performance
Publication date: 03/28/1997
Pages: 160
Sales rank: 78,288
Product dimensions: 5.94(w) x 8.44(h) x 0.81(d)

Table of Contents

About This Book
1Off to Orlando1
2Five at the Starting Gate7
3Who's Really Your Competition?17
4How Little Things Make a Big Difference27
5Michael Eisner Sets the Record Straight39
6The Importance of Things Unseen57
7Putting on the Ears69
8Keeping the Magic Going83
9Behind the Scenes103
10Silo Busting Made Easy121
11How Disney Picks the Right People135
12Keeping Customers Who Count149
13Building Strong Business Partnerships159
14One with Passion...169
Leader's Tool Kit: How to Put the Lessons to Work in Your Company181
Notes187
Further Reading188
About the Author190
Acknowledgments191

What People are Saying About This

Kathy Anderson

A powerful book! Shows how all businesses can retain customer loyalty. Tom's unique approach reveals thought-provoking ideas to keep your customers coming back. I heighly recommend that you read it today.
—Kathy L. Anderson, Partner, KPMG Peat marwick LLP

J.W. "Bill" Marriott

Thumbs up! A fast-paced book that forces you to look closely at how you do business. Whether you're with a Fortune 1000 company or a home-based office, it will help set you apart. Lesson 7 alone makes it a high payoff investment.
—J.W "Bill" Marriott, Jr., Chairman of the Board, Marriott International, Inc.

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