There is nothing more alluring to a child than bright colors, a variety of shapes, interesting sounds, and the contrast of soft and rough textures—features that make these books irresistible to the earliest readers. The books in this series use simple text and vivid illustrations to get children excited about reading and foster a long-lasting passion for books.

The colors of the rainbow come to life through numerous animals and vehicles in this sturdy, textured board book. Children discover what sounds a shiny red tractor, a fast green car, a buzzy yellow bee, and a furry orange cat make as they touch a bumpy green tortoise, a soft yellow duck, a shimmering blue rocket, and more.