Few people doubt the importance of that rare thing¿a truly compelling elevator speech that immediately increases interest in a person, business or product. However, it¿s also true that few people know who to trust for the strategy for creating and delivering that compelling elevator speech. Communications advisor Brian Walter has developed a proven system for powerfully and memorably communicating your unique value proposition. The result is that people you¿re talking to will actually want to know more, not less, about what you do. *Discover how to progressively reveal what you do in a dialogue instead of a self-defeating monologue. *Avoid coming across as a ¿used car salesman¿ *Recognize the subtle cues that others are ¿opting in¿ to what you¿re saying *Apply five advanced ¿Now for example¿¿ story formats to conversationally communicate the impact of your services on clients *Finally posses a process to powerfully answer the question (¿What do you do?) that has tormented you for so long!