From the Editors of Harvard Business Review. OnPoint Executive Edition: Manage Your Image is filled with 120 pages of thoughtful and practical advice on how to create and maintain a solid reputation. First impressions count, whether you're spontaneously introducing yourself in an elevator pitch or presenting to a room full of C-level managers. Your reputation- and your organization's success- hinges not only on how people perceive you at first, but also on how they judge you over the long term. This special issue of HBR's OnPoint helps you to learn how to build your image in person, online, and in social media so you will reap the rewards of having a strong and positive reputation.