Bar and Beverage Operation: Ensuring Success and Maximum Profit (The Food Service Professional Guide to Series #11)

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 144 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

1111907784
Bar and Beverage Operation: Ensuring Success and Maximum Profit (The Food Service Professional Guide to Series #11)

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 144 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.

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Bar and Beverage Operation: Ensuring Success and Maximum Profit (The Food Service Professional Guide to Series #11)

Bar and Beverage Operation: Ensuring Success and Maximum Profit (The Food Service Professional Guide to Series #11)

Bar and Beverage Operation: Ensuring Success and Maximum Profit (The Food Service Professional Guide to Series #11)

Bar and Beverage Operation: Ensuring Success and Maximum Profit (The Food Service Professional Guide to Series #11)

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Overview

This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today.

These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast -to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information.

The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory.

Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended!

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 144 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.


Product Details

ISBN-13: 9780910627214
Publisher: Atlantic Publishing Company FL
Publication date: 03/09/2003
Series: Food Service Professional Guide to Series , #11
Pages: 144
Product dimensions: 5.30(w) x 8.00(h) x 0.40(d)

Table of Contents

Introduction
1.The Basics
Fill a Local Need9
Define Your Customer Base10
Expand Your Customer Base12
Engage in Continuous Market Research13
Sample Market Research Questions15
Would Your Bar Benefit from a New Theme?16
Observe the Successful18
Try a Theme for a Night19
2.The Hardware
Bar Design23
The Front Bar24
Good Hygiene through Planning26
Consider Customer Comfort27
Color Schemes Influence Buyer Behavior28
Service Streamlining30
The Under-Bar31
Anti-Fatigue Floor Mats32
Heating, Ventilation and Air-Conditioning34
Is Your Ice Machine Handling the Pressure?35
Blenders or Slush-Makers?37
Don't Let Your Customers Be Waiters38
3.The Stock
A Wide Selection Pays for Itself41
Coffee43
Glassware Selection44
Mix Your Beers--Boost Your Sales!46
Glassware Care48
Vodka Ethics50
Reducing Spoilage51
Nonalcoholic Drinks53
4.The Staff
Finding the Best Possible Staff55
How Do You Test for Honesty?58
A Few Important "Integrity" Questions Will Tell You a Lot About a Person59
Security Staff60
Do Your Bartenders Create Regulars?63
Scams to Watch For65
Common Excuses for Theft69
Theft-Reduction Procedures70
5.The Serving
Establishing House Drink Recipes73
Mixed Drink Tips76
Glass-Handling Rules77
Quality Mixed Drinks79
Servers Don't Have to Be Boring80
The Service Bar81
Dealing with Intoxicated Customers82
6.The Lure
Signature Drinks85
Good Food, Happy Customers88
Exterior Tuning89
Human Entertainment Doesn't Stop at Live Bands92
Can Discounts Do You More Damage than Good?94
Good Marketing Is Essential95
Treat Your Customers Like VIPs97
You Got Them Here-You Might As Well Keep Them98
The Internet Can Help You100
7.The Profits
What Does Each Drink Cost You?103
Protecting Your Profits105
Structuring a Price List107
Up-sizing Is Essential109
Extracting More from Every Customer111
Vending Machines Pay113
The Business Plan115
Business Plan Outline117
8.The Expansion
Starting a Nightclub119
DJ or Computer?120
Creating a Dance Floor123
Sound Systems124
Coins In-Customers Happy125
Pinball Machines128
Darts129
Pool Tables130
Jukeboxes131
Beer Isn't the Only Beverage That Comes Brewed133
Bars Need Cigars134
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