‘Baron is arguably the most refreshing voice among the growing cadre of top notch scholars shedding new light on the nature of entrepreneurial behavior. In Essentials of Entrepreneurship he draws on both his own entrepreneurial experiences and his long career as a thought leader in the field of entrepreneurship to share a unique perspective how successful ventures come to be. Baron’s gift is his ability to ask basic questions and then translate complex concepts into straightforward and understandable answers. He simplifies without ever over-simplifying. In this important book, he provides both a breadth and depth of coverage on the opportunity, the entrepreneur, and the venture. In the process he offers a realistic perspective that synthesizes what we know while introducing exciting new ideas.’

‘Baron has long been recognized as an expert in the area of entrepreneurial thinking. This expertise shows in his artful treatment of the essentials of entrepreneurship. In a clear and helpful way, he punctuates state-of-the-art knowledge about entrepreneurial thinking with practical, hands on recommendations for doing.’

‘This is one of the best entrepreneurship books ever published. It is embedded in the literature, up to date, and full of fascinating vignettes. All audiences, whether potential entrepreneurs, policy-makers, students, and educators, should read and heed its advice.'

'Adventurous in the context of entrepreneurship. . . an evidence based approach'

'A good integration of academic thinking with a practice perspective' – Karin S Moser, Category Chair, CMI Management and Leadership Textbook of the Year