Gansky believes that business will be dominated by companies that use social media, have a strong brand, and share, rather than sell, their products or services (like Scott Martin, who started the Christmas tree rental service Living Christmas). By adopting this ethos, companies will help customers buy less but use more of what they buy and, through the use of consumer data, will provide their customers with exactly what they want at the precise moment they want it. Gansky, founder of internet startups Good News Now and Ofoto, profiles well-known "Mesh" companies like Zipcar, Best Buy, and Netflix, and many that will be obscure to most readers, include thredUP, an "internet-enabled clothing exchange program," Basic Electric, a non-profit, consumer-owned power cooperative (that together with a hundred other rural electric cooperatives own and maintain over half the country's distribution lines), and smartypig, an online piggy bank. The profiles and case studies are entertaining, and the author also includes an almost 60 page "Mesh Directory." A lot of this information will be new to the reader, unlike many of her insights. Those truly interested in starting a business may find value in Gansky's narrow focus, but her effort is best enjoyed as a 411.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
The Mesh is about a simple new idea that is reinventing the way smart and adaptive companies do business: some things are better shared.
A "mesh" is a type of network that allows any node to link in any direction with any other nodes in the system. Likewise, mesh businesses are essentially information companies that happen to connect people with products like cars, houses, and financing. These companies use social media, wireless networks, and data crunched from every available source to deliver goods and services to people only when they need and want them.
That's a big change from the traditional basic formula: create a product or service, sell it, and collect money. Someone sells something and someone else buys it. Few businesses, including most entrepreneurs and venture capitalists, can imagine creating wealth any other way. Though they may use Twitter to market their products, their minds are still stuck in a 2-D buyer/seller world
Mesh companies throw this old model out the window. Instead, they focus on giving people access to goods and services at the exact moment they need them, without the burdens and expense of owning them outright.
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A "mesh" is a type of network that allows any node to link in any direction with any other nodes in the system. Likewise, mesh businesses are essentially information companies that happen to connect people with products like cars, houses, and financing. These companies use social media, wireless networks, and data crunched from every available source to deliver goods and services to people only when they need and want them.
That's a big change from the traditional basic formula: create a product or service, sell it, and collect money. Someone sells something and someone else buys it. Few businesses, including most entrepreneurs and venture capitalists, can imagine creating wealth any other way. Though they may use Twitter to market their products, their minds are still stuck in a 2-D buyer/seller world
Mesh companies throw this old model out the window. Instead, they focus on giving people access to goods and services at the exact moment they need them, without the burdens and expense of owning them outright.
The Mesh: Why the Future of Business is Sharing
The Mesh is about a simple new idea that is reinventing the way smart and adaptive companies do business: some things are better shared.
A "mesh" is a type of network that allows any node to link in any direction with any other nodes in the system. Likewise, mesh businesses are essentially information companies that happen to connect people with products like cars, houses, and financing. These companies use social media, wireless networks, and data crunched from every available source to deliver goods and services to people only when they need and want them.
That's a big change from the traditional basic formula: create a product or service, sell it, and collect money. Someone sells something and someone else buys it. Few businesses, including most entrepreneurs and venture capitalists, can imagine creating wealth any other way. Though they may use Twitter to market their products, their minds are still stuck in a 2-D buyer/seller world
Mesh companies throw this old model out the window. Instead, they focus on giving people access to goods and services at the exact moment they need them, without the burdens and expense of owning them outright.
A "mesh" is a type of network that allows any node to link in any direction with any other nodes in the system. Likewise, mesh businesses are essentially information companies that happen to connect people with products like cars, houses, and financing. These companies use social media, wireless networks, and data crunched from every available source to deliver goods and services to people only when they need and want them.
That's a big change from the traditional basic formula: create a product or service, sell it, and collect money. Someone sells something and someone else buys it. Few businesses, including most entrepreneurs and venture capitalists, can imagine creating wealth any other way. Though they may use Twitter to market their products, their minds are still stuck in a 2-D buyer/seller world
Mesh companies throw this old model out the window. Instead, they focus on giving people access to goods and services at the exact moment they need them, without the burdens and expense of owning them outright.
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The Mesh: Why the Future of Business is Sharing
The Mesh: Why the Future of Business is Sharing
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Product Details
| BN ID: | 2940171331856 |
|---|---|
| Publisher: | Ascent Audio |
| Publication date: | 12/16/2021 |
| Edition description: | Unabridged |
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