Table of Contents

THE TRUTH ABOUT THE NEW RULES OF BUSINESS WRITING

Part I  The truth about what makes writing work

Part II  The truth about self-editing

Part III  The truth about successful e-mail

Part IV  The truth about letters

Part V  The truth about reports and proposals

Part VI  The truth about Web sites

Part VII  The truth about new media

Part VIII  The truth about writing to self-market

 

 

THE ART OF ASKING

Preface

Introduction: Questioning Is the Skill of Management

Common Errors: How to Recognize and Correct Them

Neglected Questions

Misuses of Management Skills: Inquisitions Are Not the Only Abuse of Questioning

Questioning: Improve Your Skills

Signs and Signals

Types of Questions

Use of Skills

Listening

Conclusions

Epilogue

Definitions

References

Questioning as a Spectator Sport: Where to Go to Watch and Learn the Game

Endnotes

 

 

PRESENTING TO WIN

Foreword to the Updated and Expanded Edition

Preface: What’s Past Is Prologue

Introduction: The Wizard of Aaahs

Chapter One: You and Your Audience

Chapter Two: The Power of the WIIFY

Chapter Three: Getting Creative: The Expansive Art of Brainstorming

Chapter Four: Finding Your Flow

Chapter Five: Capturing Your Audience Immediately

Chapter Six: Communicating Visually

Chapter Seven: Making the Text Talk

Chapter Eight: Making the Numbers Sing

Chapter Nine: Using Graphics to Help Your Story Flow

Chapter Ten: Bringing Your Story to Life

Chapter Eleven: Customizing Your Presentation

Chapter Twelve: Animating Your Graphics

Chapter Thirteen: The Virtual Presentation

Chapter Fourteen: Pitching in the Majors

Appendix A: Tools of the Trade

Appendix B: Presentation Checklists

Acknowledgments

About the Author

Index