Table of Contents

Chapter 1: Research Basics The Importance of Research The Nature and Scope of Business Research Ground Rules for the Business Researcher Chapter 2: Using a Research Model The Scientific Method A Basic Model for Primary Research Chapter 3: Observations Techniques Observation in Research Guidelines for Effective Observation Specific Observation Techniques Chapter 4: Surveys Understanding Surveys Preliminary Factors Necessary for Effective Surveys How to Get a Random Sample Questionnaire Design and Survey Administration Survey Applications in Business Research Chapter 5: Interview Techniques The Interview Process Interview Formats Chapter 6: Experiments and Tests Effective Tests and Experiments The Game Is to Control the Variables In Search of Validity and Reliability Appendix: A Sample Research Instrument Organizational Communication Questionnaire Survey