The Consuming Temple: Jews, Department Stores, and the Consumer Revolution in Germany, 1880-1940

Department stores in Germany, like their predecessors in France, Britain, and the United States, generated great excitement when they appeared at the end of the nineteenth century. Their sumptuous displays, abundant products, architectural innovations, and prodigious scale inspired widespread fascination and even awe; at the same time, however, many Germans also greeted the rise of the department store with considerable unease. In The Consuming Temple, Paul Lerner explores the complex German reaction to department stores and the widespread belief that they posed hidden dangers both to the individuals, especially women, who frequented them and to the nation as a whole.

Drawing on fiction, political propaganda, commercial archives, visual culture, and economic writings, Lerner provides multiple perspectives on the department store, placing it in architectural, gender-historical, commercial, and psychiatric contexts. Noting that Jewish entrepreneurs founded most German department stores, he argues that Jews and “Jewishness” stood at the center of the consumer culture debate from the 1880s, when the stores first appeared, through the latter 1930s, when they were “Aryanized” by the Nazis. German responses to consumer culture and the Jewish question were deeply interwoven, and the “Jewish department store,” framed as an alternative and threatening secular temple, a shrine to commerce and greed, was held responsible for fundamental changes that transformed urban experience and challenged national traditions in Germany’s turbulent twentieth century.

1120856590
The Consuming Temple: Jews, Department Stores, and the Consumer Revolution in Germany, 1880-1940

Department stores in Germany, like their predecessors in France, Britain, and the United States, generated great excitement when they appeared at the end of the nineteenth century. Their sumptuous displays, abundant products, architectural innovations, and prodigious scale inspired widespread fascination and even awe; at the same time, however, many Germans also greeted the rise of the department store with considerable unease. In The Consuming Temple, Paul Lerner explores the complex German reaction to department stores and the widespread belief that they posed hidden dangers both to the individuals, especially women, who frequented them and to the nation as a whole.

Drawing on fiction, political propaganda, commercial archives, visual culture, and economic writings, Lerner provides multiple perspectives on the department store, placing it in architectural, gender-historical, commercial, and psychiatric contexts. Noting that Jewish entrepreneurs founded most German department stores, he argues that Jews and “Jewishness” stood at the center of the consumer culture debate from the 1880s, when the stores first appeared, through the latter 1930s, when they were “Aryanized” by the Nazis. German responses to consumer culture and the Jewish question were deeply interwoven, and the “Jewish department store,” framed as an alternative and threatening secular temple, a shrine to commerce and greed, was held responsible for fundamental changes that transformed urban experience and challenged national traditions in Germany’s turbulent twentieth century.

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The Consuming Temple: Jews, Department Stores, and the Consumer Revolution in Germany, 1880-1940

The Consuming Temple: Jews, Department Stores, and the Consumer Revolution in Germany, 1880-1940

by Paul Lerner
The Consuming Temple: Jews, Department Stores, and the Consumer Revolution in Germany, 1880-1940

The Consuming Temple: Jews, Department Stores, and the Consumer Revolution in Germany, 1880-1940

by Paul Lerner

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Overview

Department stores in Germany, like their predecessors in France, Britain, and the United States, generated great excitement when they appeared at the end of the nineteenth century. Their sumptuous displays, abundant products, architectural innovations, and prodigious scale inspired widespread fascination and even awe; at the same time, however, many Germans also greeted the rise of the department store with considerable unease. In The Consuming Temple, Paul Lerner explores the complex German reaction to department stores and the widespread belief that they posed hidden dangers both to the individuals, especially women, who frequented them and to the nation as a whole.

Drawing on fiction, political propaganda, commercial archives, visual culture, and economic writings, Lerner provides multiple perspectives on the department store, placing it in architectural, gender-historical, commercial, and psychiatric contexts. Noting that Jewish entrepreneurs founded most German department stores, he argues that Jews and “Jewishness” stood at the center of the consumer culture debate from the 1880s, when the stores first appeared, through the latter 1930s, when they were “Aryanized” by the Nazis. German responses to consumer culture and the Jewish question were deeply interwoven, and the “Jewish department store,” framed as an alternative and threatening secular temple, a shrine to commerce and greed, was held responsible for fundamental changes that transformed urban experience and challenged national traditions in Germany’s turbulent twentieth century.


Product Details

ISBN-13: 9781501700118
Publisher: Cornell University Press
Publication date: 05/05/2015
Sold by: Barnes & Noble
Format: eBook
Pages: 280
File size: 7 MB
Age Range: 18 Years

About the Author

Paul Lerner is Associate Professor of History at the University of Southern California where he directs the Max Kade Institute for Austrian-German-Swiss Studies. He is the author of Hysterical Men: War, Psychiatry, and the Politics of Trauma in Germany, 1890–1930, also from Cornell, and coeditor of Jewish Masculinities: German Jews, Gender, and History and Traumatic Pasts: History, Psychiatry, and Trauma in the Modern Age, 1870–1930.

Table of Contents

Introduction

1. Jerusalem's Terrain: The Department Store and Its Discontents in Imperial Germany

2. Dreamworlds in Motion: Circulation, Cosmopolitanism, and the Jewish Question

3. Uncanny Encounters: The Thief, the Shopgirl, and the Department Store King

4. Beyond the Consuming Temple: Jewish Dissimilation and Consumer Modernity in Provincial Germany

5. The Consuming Fire: Fantasies of Destruction in German Politics and Culture

Conclusion

Notes

Selected Bibliography

Index

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