The first comprehensive account of how the rise of postwar youth culture was depicted in mass-market pulp fiction. As the young created new styles in music, fashion, and culture, pulp fiction shadowed their every move, hyping and exploiting their behavior, dress, and language for mass consumption and cheap thrills. With their lurid covers and wild, action-packed plots, these books reveal as much about society’s deepest desires and fears as they do about the subcultures themselves. Featuring approximately 400 full-color covers, many of them never before reprinted, along with 70 in-depth author interviews, illustrated biographies, and previously unpublished articles, the book goes behind the scenes to look at the authors and publishers, how they worked, where they drew their inspiration and—often overlooked—the actual words they wrote. It is a must read for anyone interested in pulp fiction, lost literary history, retro and subcultural style, and the history of postwar youth culture.