Opportunity Screams: Unlocking Hearts and Minds in Today's Idea Economy byTom Asacker argues that the leaders of the future—the winners in the marketplace of ideas—will be those who master the distinctions of that marketplace. In this eye-opening little book, the author demystifies today's rapidly changing marketplace and makes the hidden, yet essential criteria for success, viscerally clear.

Says Tom Peters,"When Tom Asacker writes, I read. Opportunity Screams is the right message for the right time."


Customers want to be surprised, and to be proud that they are associated with you and your products. If customers believe you have their best interests at heart, they will be yours forever. This engaging and quick read will help you refocus your strategy for today’s shifting economy and motivate you and your colleagues to pursue your ideas with passion and daring as you uniquely add value to people’s lives.

Do you understand how people make decisions in a marketplace exploding with options? Do you want to give your idea—whether it's a new business, a pitch to a client or boss, a breakthrough technology, or a worthy cause—the best possible chance for success?

"There are doors, invisible metaphysical doors, to people's hearts and minds," Asacker says. "More importantly, there are specific keys and designs which will unlock those doors. I've spent the past twenty years decoding this seemingly incomprehensible mystery."

Both a manifesto and a framework for success, Opportunity Screams is filled with insights and inspiration, examples and ideas. You'll learn from philosophers and playwrights like Goethe and Shaw. You'll be inspired by entrepreneurs like Disney and Jobs.

Enlightening words from economists and management gurus, including Peter Drucker, Tom Peters, Michael Porter, and John Kay are sprinkled throughout.

A host of entertaining stories about organizations and individuals will provide insightful lessons, includng well-known brands like Southwest Airlines, Volkwagen, Muhammad Ali and Jamie Oliver as well as less familiar ones like New Pig, Gary Vaynerchuk, and Hugh MacLeod.

A special feature of the book is keywords that, when typed into a search box at www.opportunityscreams.com, launch short videos by Tom that will further explore the topic at hand.