This no-nonsense guide to successfully promoting your website on the internet will change the way you think about digital marketing. Packed with sensible advice - everything from choosing the best domain name to how to employ social media - this book reveals the core strategies of two experts in the field who have helped countless small businesses thrive online. Inside, you'll find out how SEO really works. You'll learn about these critical topics:
What Google Want
What People Want
Choosing Your Domain
What Robots Want
What Marketing Experts Want
How to Use Powerful Social Media Strategies
Testing and Measuring the Results of Your Work
Getting on Top and Staying There!