SNEAK PEAK:

Selling Principles: 100 Super Success Formulas!

1 Turn part of your web site into a Members Only
web site. Instead of charging for access, use it as
a free bonus for one of your products. If you want to
charge access, give them a little free information and
include links on your web site that take them to
an order page to get the rest of the information.
2 Add a free classified ad section to your web site.
You could then trade banner ads with other web
sites that have free classified ad sections. You could
also send a ‘thank you’ e-mail to people who submit
their classified ad to your web site. Just include a brief
ad or signature file about the product you're selling.
3 Let your past offline customers know about your
web site. When they visit and sign up to your e-zine,
it will remind them to shop at your online store in the
future too. Some day you may not need that expensive
offline store. Your web site might create most of your
profits for you.
4 Publish your e-zine only on your web site. Have
people subscribe to a "new issue" e-mail reminder.
This could really increase your traffic and sales. Of
course, you could also send your e-zine in HTML
format but some people don't like it or can't read it.
You could show pictures of your products in
your e-zine.
5 Take on as many of your business' chores as you
can handle; outsource what you can't. Only you can
determine how your business operates. You don't
want too many people making all your decisions, but
you don't want to take on so much responsibility
that you become a workaholic.
6 Give people free bonuses when they order your
product or service. The free bonuses could be books,
jewelry, reports, newsletters, etc. Make their bonuses
sound extra valuable by listing their retail value, either
separately or together in one amount, or limiting how
long you will offer the bonuses.
7 Offer a free e-book that's published right on your
web site. People would have to stay at your web site
to read it. You could have an ad above or below the
content on the title page and every other page for the
main product or service you sell. Even allow other
web sites to link to your free e-book to increase your
traffic.
8 Create a free e-zine directory. You'll attract a lot
of traffic from e-zine publishers and people who want
to subscribe to the e-zines. Your listings could include
name, subscription instructions, publisher’s name, etc.
Of course you could put your own e-zine listing at the
top of your directory to get extra exposure.
9 When you offer a freebie from your site, submit
it to freebie sites. They provide target categories
which mean targeted traffic. So if you're submitting
software, you could submit it to the "free software"
section. Just remember, some freebie sites want you
to link to their web site before they will list your
freebie submission.
10 Sell advertising space in your product package.
You could sell inserts, flyers, brochures, booklets,
and digital ads for electronic products. For example,
if you sell an e-book, you could sell advertising
space above each page, beginning of each chapter
or on the title page.
11 Challenge your visitors to buy your product or
service. People love a good challenge. Tell them
if they can find a flaw, you'll give them a refund.
You could also dare them to buy your product.
A dare also gives them a challenge. For example,
you could say, "I dare you to try out our product
for a week. I doubt you will ever return it for a
refund."
12 Create joint venture deals with other businesses.
You can expand your product line and target other
profitable markets at a lower cost. The joint venture
deals could be trading advertising, barter products
or services, joining an affiliate program, swapping
business strategies, etc.
13 Make commissions without joining an affiliate
program. Just propose a joint venture offer to web
sites that don't have affiliate programs. You could
go to any search engine and find a compatible
business without an affiliate program. Once you find
one, buy the product. If you like it enough, ask the
business owner if you can sell it for commission.
14 Multiply your marketing and advertising efforts
on the Internet. You can accomplish this by starting
an affiliate program, using viral marketing or both.
For example, you could start an affiliate program
and give your affiliates customized e-books with their
own affiliate links to give away.
15 Find out who are your strongest leads for buying
your product by offering a free e-zine.

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