Table of Contents
Acknowledgments xiii
Foreword xv
PART ONE BUILDING THE FOUNDATION
It All Begins with You 3
Structure 3
Your Life and Your Business 4
What Is Your Current Situation? 5
What Are Your Interests, Talents, or Expertise? 7
What Are Your Desires? 8
Your Ideal Day 10
Guest Expert Article: Creating Abundance In Your Career (Thomas L. Pauley and Penelope J. Pauley) 11
Select the Best Business Model for You 17
Bring Your Off-Line Business Online 17
Guest Expert Article: Get Your Real Estate Business Online (Larry Goins) 21
Sales of Physical Products 23
Support Services for the World Wide Web 26
News and General Information Sites 26
Blogs 28
Entertainment Sites 31
Auction Sites 33
Affiliate Sales Sites 33
Social Networking Sites/Forums 34
Sale of Information Products 36
Education Sites 37
Guest Expert Article: Educating for Entrepreneurship (Rhea Perry) 38
Membership Sites 40
Multilevel Marketing/Network Marketing 40
Guest Expert Article: Geometric Giving: The Easy Way to Donate $1 Million a Month to Charity (Paulie Sabol) 43
Gambling and Adult Sites 46
A Closer Look at Online Auctions 50
Getting Started on eBay 51
What to Sell? 54
Pricing 56
Buying for Resale on Auction Sites 58
Promoting Your Auctions 60
Shipping 60
Timing Your Auction 61
The Path of the PowerSeller 62
Treat it like a Real Business 63
Bells and Whistles 64
How to Leverage eBay 64
Guest Expert Article: eBay and Beyond (Jim Cochrum) 65
A Closer Look at Affiliate Sales Sites 70
Advantages 70
Making Money as an Affiliate 71
How to Select Merchant Partners 72
Include Valuable Content 77
Google AdSense 78
Marketing through Social Networking Sites 80
Guest Expert Article: Use MySpace to Build Your eBay Business (Adam Ginsberg) 81
Guest Expert Article: A New Model of Social Networking (Sam Heyer) 83
Create Your Own Information Products 87
What Is an Information Product? 87
Determining Demand 88
Delivery 89
Benefits of Information Products 89
Guest Expert Article: What’s the Best Product to Sell Online? Why, Information, of Course (Tim Knox) 90
Guest Expert Article: How to Make and Sell a Video Product at Zero Cost (Nerissa Oden) 95
PART TWO THE ACTION STEPS Set Up Your Web Site 105
Equip Yourself 105
Get Your Piece of Internet Real Estate 106
Guest Expert Article: Profitably Naming Your New Internet Business (Marcia Yudkin) 107
Find the Best Web Host 110
Set Up Your Infrastructure 111
Design Your Web Site 114
Physical Construction of Your Site 117
The Single-Page Sales Site 119
Guest Expert Article: Three Secrets to Making Your Sales Letters Sell (Mark Hendricks) 121
Get the Word Out 127
E-Mail Marketing 127
Articles 128
Search Engine Optimization 129
Your Blog 132
Branding 134
Joint Ventures 134
Your Affiliate Program 139
Newsletters 140
Newsgroups 140
Press Releases/Public Relations 140
Guest Expert Article: Publicity Secrets to Attain Massive Success for Your Internet Business (Annie Jennings) 141
Teleseminars and Webinars 145
Guest Expert Article: Webinars—The Future of Online Marketing (Jim Edwards) 145
Other Ways to Increase Traffic and Grow Your List 147
Guest Expert Article: Build Your List with Pay per Click (Simon Leung) 150
Guest Expert Article: Made You Look! (Wendi Friesen) 152
Make it Hypnotic! 157
What Is Hypnotic Writing? 158
The Formula for Causing Action 159
The Updated Formula 162
What about Your Web Site? 163
How Long Is Too Long? 166
How People Think 167
How to Create Hypnotic Stories 168
Reminders as Triggers 170
Guest Expert Article: Buying Trances: The Real Secret to Hypnotic Selling (Dr. Joe Vitale) 171
Changing Average Writing into Hypnotic Writing 176
Final Thoughts 181
PART THREE GROW YOUR BUSINESS!
It’s All About Quality 185
No Place to Hide 186
Deliver on Customer Service 186
Go Beyond Your Customer’s Expectations 187
Guest Expert Article: Make Sure Your Customers Actually Get the Benefits (Bill Harris) 188
Build Your Business Support Network 194
The Power of the Mastermind Group 194
Guest Expert Article: Mastermind Groups for Internet Marketers (Bill Hibbler) 195
The Fine Art of Delegation 198
Comply with Cyber Law 200
Spam 200
Copyrights 201
Trademarks 201
Free Speech 202
Guest Expert Article: Legal Issues for Internet Marketers (Bob Silber) 202
Plan for Success 205
Your Business Plan 205
Incorporation 207
Guest Expert Article: How to Predict Your Way to Wealth (Mike Mograbi) 208
Index 217
