1001 Advertising Tips

by Luc Dupont

Overview

Written in how-to terms, 1001 Advertising Tips is a step-by-step guide to create advertising that sells. Using dozens of examples of advertising campaigns and marketing strategies, it offers you the insight, tools and techniques you need to market any product or service.
- Eleven ways to make your advertising more credible
- The importance of positioning your product or service
- Creating high-impact illustrations
- Using layout and typeface to generate business
- Maximizing your results with repetition
- The impact of zapping on TV ads
- Color : what it can do for you
- Successful ways to write headlines and copy
- Comparative advertising : when to use it
- Pricing : a powerful weapon
- Choice of key word in ads
- Contests & sweepstakes : pros and cons
- The power of corporate and brand logo
- When to use testimonials and endorsements
- What kinds of slogan are the most effective
- Choosing a product name
- Advertising using 800 numbers
- Using promotion and sponsorship, and much more!
You will also find a collection of the most effective ads dominating the market in the past ten years. By providing illustrations and examples, the author teaches the reader how to build superior advertising. Hundreds of examples with explanations of how and why they worked.

Product Details

ISBN-13:	9780969983408
Publisher:	White Rock Publishing, Inc.
Publication date:	06/28/1996
Edition description:	REPRINT
Pages:	290
Product dimensions:	7.30(w) x 9.30(h) x 0.80(d)

Table of Contents

	Foreword	11
Chapter 1	Fifty Ways to Position your Product	13
Chapter 2	What Kinds of Illustration Are the Most Successful	51
Chapter 3	What Types of Headline Get the Best Results	91
Chapter 4	How to Write Copy that Sells	111
Chapter 5	What Kinds of Typeface Are the Most Effective	161
Chapter 6	What Kinds of Layout Work Best	169
Chapter 7	The Hidden Meaning of Colors	189
Chapter 8	Comparative Advertising: When to Use it, When to Avoid it	213
Chapter 9	The Six Effects of Repetition	223
Chapter 10	Advertising: Art or Science?	237
	Chapter References	241
	Bibliography	271
	Index	275

Editorial Reviews

The marketing/advertising practitioner will find this book a useful resource, a user friendly reminder of things to remember while working on their next campaign. The ideas are organized in points supported by examples from past advertising campaigns and illustrated throughout with actual ads to supply a visual example and make ideas clear and memorable.

Jeff Wong Young & Rubicam

"Dupont’s book is one of a kind. It’s a ready reference guide full of expert advice on how to advertise effectively. To my knowledge, there is no other book which compares to 1001 Advertising Tips. This is a book I wish I had written."
—Claude Cossette, Founder of Cossette Communication-Marketing

"Marketing/advertising practitioners will find this book a useful resource, a user-friendly reminder of things to consider while working on their next campaign. The ideas are organized in points, supported by examples from past advertising campaigns, and are illustrated throughout with actual ads; all these visual examples make the ideas clear and memorable."
—Jeff Wong, Young & Rubicam

"Tip after tip after tip on advertising. I use this book as an ideal stimulator. Great sections on headlines that get results, copy that sells, effective typefaces, comparative advertising, and effects of repetition."
—John Kremer, author of The Complete Direct Marketing Sourcebook and High-Impact Marketing On A Low-Impact Budget

From the Publisher