30 Days to Social Media Success: The 30-Day Results Guide to Making the Most of Twitter, Blogging, LinkedIN, and Facebook

by Gail Martin

Overview

Small business owners and solo professionals know they-re supposed to use social media to increase sales, but how should they start?
Using a unique Rule of 30 approach, 30 Days to Social Media Success is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with real-world tips and proven techniques you can use right away.
This book makes it easy to tap into the power of today-s hottest social media sites to:
"• Get global impact out of press releases, articles, blog posts, and book reviews.
"• Increase your personal and corporate visibility as the go-to expert in your industry.
"• Build relationships with clients and connect with ideal prospects.
"• Network around the world and around the clock with people who need what you have to offer.
Wondering how to use social media? Looking for a way to attract new clients without spending a fortune? 30 Days to Social Media Success is for you.

Product Details

ISBN-13:	9781601637192
Publisher:	The Career Press, Inc.
Publication date:	08/01/2010
Sold by:	Barnes & Noble
Format:	eBook
Pages:	208
File size:	338 KB

About the Author

Best-selling author Gail Martin is a marketing expert and international speaker, and the owner of DreamSpinner Communications. She's the "Get Results Resource" for marketing that works, helping small and start-up businesses, consultants, coaches, authors, and solo professionals succeed through affordable publicity. Martin is also the author of The Thrifty Author's Guide to Launching Your Book. Gail lives in Charlotte, North Carolina and can be visited online at www.GailMartinMarketing.com.

Table of Contents

Author's Note 9

Preface 11

Introduction 13

1 Why Most Marketing Fails 17

2 The Most Powerful Marketing Tool: The Business Plan 23

3 Digging Into the Business Plan for Marketing Gold 29

4 Mining Gems From the Business Plan 35

5 Creating an Action Plan 41

6 Finding Your Real Story and True Voice 45

7 Touches to Transactions 51

8 Creating the Social Media Marketing Plan 55

9 I'm on Facebook. Now What? 63

10 Doing Business on LinkedIn 69

11 The Twitter Revolution 75

12 Blogging for Business 83

13 Do You Squidoo? 91

14 Can You Digg It? 98

15 YouTube and Flickr: Your Windows to the World 103

16 Get Business From Forums, Chats, and Threads 110

17 Raise the ROI From Your Interest and Industry Sites 116

18 Social Media and PR 122

19 Social Media and Sales Promotion 129

20 Social Media for Local Businesses 134

21 Social Media for Nonprofits 139

22 Social Media and Branding 146

23 Going Global With Social Media 152

24 Social Media and Your Website 158

25 Great Sites Beyond the Ordinary 164

26 Social Media and Events 170

27 Social Media and the Author 176

28 Social Media and the Speaker 182

29 Social Media and Your Sales Funnel 188

30 Beyond One Month: Where Do I Go From Here? 194

Want to Know More About Social Media? 199

Index 203

About the Author 207