A Gringo's Guide To Online Hispanic Marketing

by Brian Krogstad, Miles Houck

Overview

A Gringo's Guide to Online Hispanic Marketing is the first book of its kind and is a "must read" for anybody that wants to learn how to do business online the right way and also capitalize on one of the most rapidly growing population groups in America that also spans the world. The Hispanic market represents a buying power of over 1 Trillion dollars in America alone and is over 12% of the American population or about 54 Million and growing at 50% per year.

In this book you not only learn all of the necessary components to build or grow an online business presence, you also learn how to do it in a new, growing, and unsaturated market with real opportunity - even during a recession. This market includes those of Spanish or Hispanic origin and they are referred to as Generation Equis. It is a group very similar to that represented by the term Generation X (born between 1960 and 1980) - with a different twist. Generation Equis refers to those of Spanish or Hispanic origin born after 1960. Because of their common Spanish origin, the X is replaced with Equis, which is the Spanish pronunciation of the letter X.

After reading this book you will fully understand the opportunity. This is an all in one guide on how to sell and market online and to Generation Equis - the right way - leaving your competition in the dust. Topics covered with an emphasis on targeting Generation Equis include:

- Creating the ultimate Spanish or Generation Equis Friendly website.
- Website analytics to monitor and achieve your online success.
- Optimizing your website to achieve #1 search engine placement.
- Online email and newsletter messaging strategies.
- Internet marketing techniques that work.
- Social networking opportunities.

Don't miss your chance to capitalize on this rapidly growing market opportunity.

Will your business be prepared or left behind?

Product Details

ISBN-13:	9780984454488
Publisher:	Generation Equis Media
Publication date:	03/01/2010

About the Author

Brian Krogstad is a Sales and Marketing Specialist currently based in California. Since 1995 he has been a pioneer creating successful sales and marketing organizations for Fortune 500 and start-up companies. He is fluent in English as well as Spanish. In addition to traveling to Spanish speaking countries and territories such as Spain and Puerto Rico on business; in the past Brian has also lived abroad and worked professionally in Mexico.

Miles Houck is a Business and Technology professional that graduated college in Pennsylvania while now residing in California. He exemplifies all positive aspects of the Generation X profile. Miles has helped Fortune 500 and start-up companies dominate by implementing leading edge technologies and business concepts since 1984. Miles' passion is helping domestic and international businesses benefit from emerging market opportunities.
Generation Equis Media was formed to create a forward thinking publishing company. They focus on publishing for and by the Hispanic market and of course for the general market place as well.

Generation Equis Media fosters the Hispanic and Spanish speaking community represented by Generation Equis. Acting as the parent company they also provide Internet business development, sales and marketing services where they specialize in targeting Generation Equis - the right way.

Generation Equis Media is a unique company with a simple mission. To offer a diverse set of Internet business ventures that focus on new opportunities represented by the rapidly growing population group named "Generation Equis."