A little more than 100 years ago, two titans of industry faced off in one of the most vicious battles the marketplace had ever seen. On one side, Thomas Edison, inventor extraordinaire, the creator of the phonograph and the electric light; on the other, George Westinghouse, tycoon and titan, backing the mysterious eastern European inventor Nikola Tesla. They fought over the very nature of the electrical system in America: would it be built on alternating current (as Westinghouse proposed), or direct currentà la Edison- Though a battle over electrical standards sounds dry, this tale is anything but. McNichol's solid if brief survey of this relatively unknown moment in the history of technology ranges from macabre electrocutions of hapless animals (and eventually prison inmates) as demonstrations of the "Death Current" to the gleaming "electrical wonderland" of the 1893 World's Columbian Exhibition in Chicago. Though the author focuses on when it's wise to fight a standards battle and when to give in, some might wish that he had another 200 pages in which to flesh out the story. His book tantalizingly scratches the surface of Edison's ingenuity and force of will, Westinghouse's shrewd business sense, and most of all the sheer eccentricity of Nikola Tesla.(Sept.) (Publishers Weekly, July 17, 2006)
Long before there was VHS versus Betamax, Windows versus Macintosh, or Blu-Ray versus HD-DVD, the first and nastiest standards war was fought between alternating current (AC) and direct current (DC).
AC/DC tells the little-known story of how Thomas Edison bet wrong in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires: a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around the most primal of human emotions: fear.
AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison¿s inability to see his mistake was a key factor in his loss of control over the ¿operating system¿ for his future inventions¿not to mention the company he founded, which would later become General Electric.
The battle over whether alternating or direct current would be the standard for transmitting electricity around the world changed the lives of billions of people, shaped the modern technological age, and set the stage for all standards wars to follow. Today¿s Digital Age wizards can take lessons from Edison¿s fierce battle: control an invention¿s technical standard and you control the market.
Long before there was VHS versus Betamax, Windows versus Macintosh, or Blu-Ray versus HD-DVD, the first and nastiest standards war was fought between alternating current (AC) and direct current (DC).
AC/DC tells the little-known story of how Thomas Edison bet wrong in the fierce war between supporters of alternating current and direct current. The savagery of this electrical battle can hardly be imagined today. The showdown between AC and DC began as a rather straightforward conflict between technical standards, a battle of competing methods to deliver essentially the same product, electricity. But the skirmish soon metastasized into something bigger and darker. In the AC/DC battle, the worst aspects of human nature somehow got caught up in the wires: a silent, deadly flow of arrogance, vanity, and cruelty. Following the path of least resistance, the war of currents soon settled around the most primal of human emotions: fear.
AC/DC serves as an object lesson in bad business strategy and poor decision making. Edison¿s inability to see his mistake was a key factor in his loss of control over the ¿operating system¿ for his future inventions¿not to mention the company he founded, which would later become General Electric.
The battle over whether alternating or direct current would be the standard for transmitting electricity around the world changed the lives of billions of people, shaped the modern technological age, and set the stage for all standards wars to follow. Today¿s Digital Age wizards can take lessons from Edison¿s fierce battle: control an invention¿s technical standard and you control the market.
Editorial Reviews
Product Details
| BN ID: | 2940169607833 |
|---|---|
| Publisher: | Blackstone Audio, Inc. |
| Publication date: | 05/01/2008 |
| Edition description: | Unabridged |
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