Billion Dollar Kibble: Nutro's Story of Pioneering Among Giants

by Christie Cooper, Christian S.

Overview

This book is a tribute to all those who worked in the company in its' early development. It also aims to inspire solopreneurs, entrepreneurs, small and medium sized companies to understand the strategies and culture of an icon in the making. It may also be inspiration for a large corporation looking to get back to the basics to create clarity around their own culture and strategy. Additionally, new research is presented around the origins of the Nutro Company, which many in the pet industry may find intriguing.

Product Details

ISBN-13:	9781543907520
Publisher:	BookBaby
Publication date:	09/21/2017
Pages:	128
Product dimensions:	6.00(w) x 9.00(h) x 0.40(d)

About the Author

Christie Cooper is the president of Cooper Consulting Group. Previously she worked at the Nutro Company for eighteen years in a variety of roles, including the regional manager of national accounts and worked alongside the director of training conducting training workshops for the sales team. While conducting training she found her true passion, which contributed to her vision: "To inspire learning and leadership development to help leaders and teams be their best." Christie has her doctorate degree in education with an emphasis in organizational leadership from Pepperdine University. Christie has been married to Howard for thirty-one years and together they have a daughter, Lauren, who currently works in the pet food industry. Christie maintains her competitive spirit by showing and competing in dressage at the FEI levels.

Table of Contents

Foreword vii

Dedicated to ix

Acknowledgments xix

Introduction xxi

Chapter 1 Paw Prints on My Heart 1

Chapter 2 The Genesis: From the UK to the USA 5

Chapter 3 Building the Empire 17

Chapter 4 The Lineage: From Mustang to Milky Way 22

Chapter 5 A Leap of Faith 34

Chapter 6 Trees Don't Grow to the Sky 38

Chapter 7 Belly-to-Belly Strategy #1: Differential 41

Chapter 8 Belly-to-Belly Strategy #2: Conversion 44

Chapter 9 Belly-to-Belly Strategy #3: Recommendation Is King 47

Chapter 10 Belly-to-Belly Strategy #4: People 49

Chapter 11 Creating Camelot: The Nutro Culture 55

Chapter 12 Catalysts to Success: The Product 71

Chapter 13 Catalysts to Success: Taking a New Initiative 74

Chapter 14 Catalysts to Success: Taking a Big Plunge 80

Chapter 15 Lessons Learned: Dedicated to Entrepreneurs 83

Chapter 16 Memories 87

Author's Note: Fact or Fable? 92

Appendix A 99

Further Reading and Resources 104