Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information¿customized products and services tailored to a niche market¿or reach out to a broad, general market, with watered-down information.
The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain.
So where's your competitive advantage?
A HighBridge Audio production.
Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information¿customized products and services tailored to a niche market¿or reach out to a broad, general market, with watered-down information.
The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain.
So where's your competitive advantage?
A HighBridge Audio production.
Product Details
| BN ID: | 2940169981773 |
|---|---|
| Publisher: | HighBridge Company |
| Publication date: | 04/15/2007 |
| Edition description: | Abridged |
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- Business
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- Engineering
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- Information technology
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