Buying Triggers: 100 Mind-Altering Selling Tools! - 1 Tell your target audience you were in their current position. 2 Challenge your readers at the end of your ad. 3 Get your audience involved in your ad by asking them questions, and more...

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Buying Triggers: 100 Mind-Altering Selling Tools!

1 Tell your target audience you were in their current
position. Next, tell them how your product pulled you
out of that position. For example, you could say in your
ad copy, "Don't worry, I used to be just like you. I was
way over my head in debt. But I decided to create a
financial formula so no one else would ever go through
all the pain and humiliation of bankruptcy like I did."
2 Challenge your readers at the end of your ad.
Make a bet with them; if your product doesn't solve
their problem, offer them a free product in return.
People love to gamble and most are greedy. You’re
just using it to your advantage so you can sell them
your product or service. Some people like to gamble
just because it's fun.
3 Get your audience involved in your ad by asking
them questions. They'll automatically want to answer
the questions in their mind. For example, you could
say in your ad copy, "Where do you want to be
weight-wise in the next 5 months?" Another example,
"Do you want to weigh that much or more 2 years from
now?"
4 Introduce yourself in your ad copy. Haven't you
ever read ad copy and wondered who was selling
the product halfway through? It's a big turn-off. For
example, you could say, "Hello my name is (your
name and a little about yourself).” Another example,
"It's (your name) here, I'm going to tell you about..."
5 Start your ad with a story. It draws people right
into your ad and they forget they're being sold to.
For example, you could start your ad, "Once upon a
time ..." Another example would be, "Last year,
one of my friends and I were..."
6 You should eliminate the hard-to-understand
jargon on your ad copy. Unless your product calls
for technical words, you want your ad to be read
without people pulling out a dictionary. If you need
to use a word your target audience might not understand,
define it or use an example to help them
understand it.
7 Create benefit intensifiers for your list of ad copy
benefits. For example, the benefit: "Save More Time",
the benefit's intensifier: "Never Seen Before!". You
could also intensify your headline, sub-headlines,
guarantees, postscripts, etc.
8 You could have a famous and respectable person
on your banner ad representing your product, web
site or service. People will click because they'll trust
that person over you. For example, you could say, "The
famous (name) has even bought our product! Click
here to see why!"
9 Load your ad copy up with a large amount of benefits
and bonuses. People will think and feel like they are
getting a lot for their money if they buy. For example,
if you read an ad which had 40 benefits listed, then saw a
similar one with only 10 benefits listed, and both were
around the same price, which one would you buy?
10 Don't forget to use words that create emotion.
All people have emotions; people will have more
interest when they are emotionally attached. Use
words like mad, happy, angry, sad, excited, scared,
surprised, etc. For example, "Imagine how happy
you will be when you can finally afford taking that
exotic cruise!"
11 List any publications which have written about your
business in your ad. It could be a product review,
on a top ten list, an article, etc. For example, “(title)
magazine says....,” “(title) Times say....,” “(title) news
says...,” etc. Another example, "(title) magazine rates
our product 10 out of 10!"
12 Sell more back-end products to your existing
customer base. You’ve already created rapport and
trust, and proved your credibility to them. That's why
it’s usually easier to sell to them the second time. Sell
back-end products that relate or complement the
first product you sold them.
13 Make it a practice to upsell to new and existing
customers. After they decide to buy one product,
offer them another product at the point of purchase.
You already have them in a "yes set" because they
are going to buy your main product.
14 Cross-promote your products and services with
other businesses that aren't competition. You will
reach a wider audience at less cost. The other
business should have the same target audience.
For example, if you’re selling picture frames, you
could team up with a photography studio.
15 Write your content so it attracts your visitors’ five
senses. Use plenty of adjectives. They will stay
focused on your web site and block out other
distractions.

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