Conducting Business in China: An Intellectual Property Perspective

by Lei Mei

Overview

With the rise of the Chinese economy and consumer market, intellectual property (IP) conflicts in Sino-U.S. business transactions are increasing, and consequently, companies are intent on achieving maximum IP values in China-related cross-border transactions. Conducting Business in China: An Intellectual Property Perspective provides readers with the necessary guidance on conducting business in China from an intellectual property perspective, offering specific advice on how to profitably leverage technology and IP assets while minimizing potential risk for companies and their Chinese counterparts.

Product Details

ISBN-13:	9780199333769
Publisher:	Oxford University Press
Publication date:	10/19/2012
Sold by:	Barnes & Noble
Format:	eBook
File size:	2 MB

About the Author

Lei Mei is the managing partner of Mei & Mark LLP, a Washington, DC based intellectual property and litigation law firm. A Chinese native and graduate of Duke University Law School, Mr. Mei counsels large and emerging companies in the U.S. and China regarding IP issues and strategies, drawing from his unique experience in business, technology, and law.

Table of Contents

Acknowledgements Introduction Chapter 1 IP Practice in the New Global Economy Chapter 2 China's IP System and Trade Regulations I. Introduction II. Rise of the Chinese Economy III. Evolution of the Chinese IP System A. China's Official IP Strategy B. Chinese Patent Law C. Chinese Trademark Law D. Chinese Copyright Law E. Chinese IP Practice IV. Trade Regulations A. Law Against Unfair Competition B. Pricing Law C. Anti-Monopoly Law V. Conclusion Chapter 3 Learning Business and Legal Cultures in China I. Introduction II. Framework of the Social Network in China III. Business and Legal Culture in China A. Business Culture B. Legal Culture IV. Learning the Chinese Way A. Common Misconceptions B. Five Dos C. Five Don'ts V. Conclusion Chapter 4 IP Conflicts in Sino-U.S. Business Transactions I. Introduction II. Overview of IP Conflicts III. Case Studies A. The CD/DVD Industry B. The Digital TV Industry C. The Telecommunications Industry D. The Chemical and Pharmaceutical Industries IV. Trend in IP Conflicts V. Conclusion Chapter 5 Extracting IP Values in Cross-Border Transactions I. Introduction II. Leading Edge Technologies III. China-Centric IP Practice A. Patent Portfolio Management B. Technology Transfer and Licensing C. Patent Litigation in Federal Courts D. Section 337 Investigation IV. Deficiencies in the Traditional Business Model V. Conclusion Chapter 6 Understanding Business Implications of International IP Practice I. Introduction II. Business Implications of International IP Practice A. Leverage of the Chinese Market B. Impact of the Government's Involvement III. Case Studies A. Chint v. Schneider B. Holley Communications v. Samsung Electronics C. Apple iPhone and iPad Trademarks in China D. Siemens in China IV. Conclusion Chapter 7 Developing IP Strategies for Structuring Successful Business Deals I. Introduction II. Rethinking of the IP Practice in the New Age III. A Business-Oriented Approach: Finding a Win-Win Situation A. Three General Lessons Regarding Doing Business in China B. Five Ways U.S. Companies Can Benefit from China's IP Policies IV. IP Strategies for Structuring Successful Business Deals A. China-Inbound Transactions B. China-Outbound Transactions V. Conclusion Chapter 8 Future of the China-Related IP Practice Appendices Appendix A: Patent Law of the People's Republic of China Appendix B: Trademark Law of the People's Republic of China Appendix C: Copyright Law of the People's Republic of China Appendix D: Anti-Monopoly Law of the People's Republic of China Index

Editorial Reviews

"In Conducting Business in China, Lei Mei brings fresh perspectives to the complicated interplay between the many business, legal, and cultural aspects of doing business in China. Practical, thought-provoking, and engaging, this gem of a book describes a paradigm shift in the way U.S. businesses look at the intellectual property landscape in China. Those who read and study it carefully will richly benefit from the author's wisdom and unique insights. This book is a must read for anyone dealing with IP issues in China!"
—Gary M. Hnath, Partner, Mayer Brown LLP

"Easy to read and packed with practical insight from the author's personal experience. Insights span cultural, relationship, business and intellectual property and add up to a very useful introduction to doing business in China."
—Duncan Bucknell, Think IP Strategy

From the Publisher