Creativity and Perception in Management

by Jane Henry

Overview

The book provides students with the principles and practices entailed in the new form of management associated with creative and innovative organizations. It introduces the creative approaches in management, revealing the role and impact of cognition, intuition and perception. Jane Henry differentiates between a variety of personal styles and shows their implications for creativity, problem solving, communication, decision making and role preference.

The text includes student activities, illustrative cartoons, boxed examples and recommended readings. It can be used alongside the Readers Creative Management 2nd edition (Henry) and Managing Innovation and Change 2nd edition (Henry and Mayle).

Product Details

ISBN-13:	9780761968245
Publisher:	SAGE Publications
Publication date:	03/28/2002
Series:	Published in association with The Open University Series
Pages:	216
Product dimensions:	7.38(w) x 9.92(h) x 0.65(d)

About the Author

Jane Henry is a senior lecturer and applied psychologist at the Open University. She is the editor of the Creative Management and Managing Innovation and Change Readers, also published by SAGE and now in their second edition.

Table of Contents

PART ONE: CREATIVITY
Creativity
Creative Management
PART TWO: PERCEPTION
Cognition
Metaphors
PART THREE: STYLE
Style
Roles
PART FOUR: VALUES
Culture
Development
PART FIVE: SUSTAINABILITY
Sustainability
Responsibility

Editorial Reviews

Written as a text for master's level business course at Open U. (UK), this work addresses some of the principles and practices entailed in the form of management associated with creative and innovative organizations. The material is especially concerned with the role of perception in management, the impact of thought on action, and the role of cognition in creative endeavor. Separate sections introduce the topics of creativity, cognition, style, values, and sustainability as they relate to business management. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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