Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. Itamp;#8217;s essential reading for anyone with a stake in the worldamp;#8217;s most exciting marketplace.
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. Itamp;#8217;s essential reading for anyone with a stake in the worldamp;#8217;s most exciting marketplace.
Crossing the Chasm : Marketing and Selling Technology Projects to Mainstream Customers
Crossing the Chasm : Marketing and Selling Technology Projects to Mainstream Customers
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Product Details
| BN ID: | 2940173835505 |
|---|---|
| Publisher: | HarperCollins Publishers |
| Publication date: | 11/15/2019 |
| Series: | Collins Business Essentials |
| Edition description: | Unabridged |
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